Writing a great piece of content is almost always harder than it first seems. Writers can spend long hours trying to develop the perfect article or blog post, only to receive a huge let down after hitting the publish button. Their content doesn’t get shared, readers can’t be bothered to comment, and visitors bounce straight off the page!
Yet the popular writers don’t have this problem. They receive dozens or even hundreds of comments every single time, get people to share their content to the point that it goes viral, and seem to have customers lined up to buy their products.
The truth is, these bloggers don’t have a monopoly on the good ideas, nor do they belong to any super- secret cult that practices the dark magic of instant blog popularity. The truth is they have a system. A set of rules that they follow in order to get people to love their content every single freaking time.
By following these rules, they have been able to achieve popularity.
And today, I’m going to share these rules with you.
Below are 5 rules for writing the ultimate kickass content:
Rule 1: Write great headlines
One thing is for sure – your headline/title is the most important part in writing a great kickass piece of content, and the quality of your headline can literally determine how well your post will do. In fact, there are some popular bloggers who can spend an hour simply to find the best possible headline. Of course, your headline is the very first thing that readers will see when viewing your content, and on the internet first impressions count.
When choosing a title, you want to make it crystal clear exactly what your topic is, in order to best target users who will be interested in your content. Of course, you also want to add in vital keywords that will raise the chances of your topic coming up in a targeted search. And where possible, spice things up and craft a title that not only conveys what you’ll be talking about, but also gets the reader primed to dive into your content.
Rule 2: Provide solutions
When writing, you have one primary focus: give the audience what they want. Most times, this can be boiled down to simply figuring out a problem or pain point and giving your readers a solution to that problem. Too many times writers go off on a tangent, focusing more on their personal needs and preferences instead of serving the market that they’re supposed to be targeting.
Don’t make the mistake of serving a thirsty man crackers – provide a solution to people’s problems and you will be guaranteed to have a satisfied readership.
Rule 3: Make your audience emotional
A great writer will always leave his readers more emotional than he found them. Getting your readers to feel a desired emotion, whether it is happiness, anger, or plain old desire is the key in creating memorable and compelling content.
In fact, Jon Morrow’s viral blog post on Copyblogger, which has attracted nearly 1 million views and gained him 9,000 subscribers, became popular in large part because of the explosive emotions that it stirred up in readers.
Make your own readers feel emotional about what you say, and they will remember your content and be more likely to commit the desired action, whether it be buying a product or simply sharing a comment.
Rule 4; Make your content different
In order to create great content, you have to make it different in some way. Content that is different is more memorable to the reader and is more likely to have a bigger effect on them.
Your content can be different in many ways – for example, a post or article that is more informative or comprehensive than other posts or articles is different. A post covering a topic from an angle never done before is different. Don’t blend into the crowd by writing the same boring points in the same boring manner as a thousand other writers did before you.
Make your content different and people will come back time and time again.
Rule 5: Write awesome
Being able to write well is pivotal in creating awesome content. Writing well isn’t just about being able to be grammatically correct or having proper sentence structure - although those things are an important and necessary foundation to good writing.
What good writing truly means is that you have the ability to communicate to your reader the message that you want him (or her) to hear. The ability to talk to your audience as if you were whispering in their ear, the ability to turn a random set of letters and words and make them as real as the air that they’re breathing and as solid as the desk that they’re sitting at. Good writing is about creating something as real and vivid as real life itself.
Get readers to imagine, to dream, and you’ve got good writing.
Every writer, blogger, and content creator looks to write that great piece of content. While perfection isn’t always possible, there is certainly a formula that can help you to raise your writing game. Follow these rules, and you will be well on your way to creating kickass content.