Finding freelance clients can be tough. Some writers spend hours on bid sites like People per Hour, Elance and Odesk looking for clients that pay more than 1 cent per word. Others sign up for content mills like IWriter hoping to grab a project before it gets snatched up by another quicker writer. Still others spend precious time crafting the ultimate pitch, sending it off with the fingers crossed; praying for the writing gods to serendipitously let it land in the editor’s inbox.
Wouldn’t it be great if those high paying and easy to work with clients came to you?
The good news is there are ways to make this happen. Ways in which you can strengthen your chances of having the clients that you want make the first move in hiring you.
Indeed, there are ways to make that freelance mountain come to you.
Here are a few simple tips that can help you to magnetically attract freelance writing clients:
If you do not have your own website, please stop what you’re doing. Right now. There are many free guides to setting up your own self hosted site, such as this guide here. If you are serious about being a freelance writer, then you must have a website. There is literally no excuse not to have your own website. If for some reason you can’t afford to purchase your own website (which costs about two slices of pizza per month*) then ask a friend/relative for the money. Your own website advertises your services, displays your expertise, and allows a way for potential clients to contact you easily. Having a website is the first step in being able to attract freelance writing clients
Comment and forum marketing
Comment marketing and forum marketing are two exceptional techniques that can be used to attract freelance writing clients. By making informed, intelligent and valuable feedback in forums and blogs, you can display your expertise in a particular area, which inform prospective clients that you know what you’re talking about. Not only that, but you can give people a “taste” of your experience and offer them valuable help, which will encourage them to contact you to solve their issues and increase their profitability. In order to maximize your potential through comment and forum marketing, ensure that you do things such as including a signature link or adding pictures to your forum profile, or concentrate on comment luv enabled blogs.
Guest posting is still one of the most useful ways used to get leads and attract potential freelance writing clients. By guest posting, you are not only demonstrating your expertise, but you are exposing yourself to an entirely new market that otherwise wouldn’t be available to you through your own blog or website. Not only that, but guest posting can be used to build valuable relationships with other freelance writers or those in your niche, which can lead to valuable referrals to great gigs.
Good SEO is another valuable method that can be used to attract freelance writing clients. A massive 92% of all adults who use the internet use search engines to find information on the internet, with almost two thirds (59%) using it regularly. Therefore, your rankings in search engines, particularly Google, can be very important in how many potential clients find out about your services. The higher up in the search rankings that you appear, the more likely it a potential client will see, and therefor click, your link, with research demonstrating that search terms below the 5th ranked position got less than 2% of all click through traffic, while the 1st ranked position got a whopping 18.2 % of all clicks . In other words, if you want to generate more traffic and therefore more leads, then you will definitely want to be ranked as highly as possible. If you use WordPress, then a simple free plugin such as Yoast WordPress SEO can make a huge difference in helping you to climb the search engine rankings.
Do you want your freelance writing clients to come to you? By following these few simple steps then you can increase the chances of potential clients turning the tables and have them searching for you.