For many freelance writers, the idea of whether or not to select a niche puts them in a catch 22 situation. Some writers believe that if they don’t niche, that they will lose out on customers looking for specialists in their area. If they do niche, they may miss out on potential clients who are looking for writers in any other area! It’s difficult to assess whether or not the benefits of selecting a niche outweighs the risks without having experience having tried both approaches.
So should freelance writers select a niche?
Thankfully, that question is one that has been answered definitively by a number of expert and experienced freelance writers:
Most well-known freelance writers suggest that selecting a niche is critical to freelancing success. For example, popular freelance writer Carol Tice believes that selecting a niche is the best way for writers to increase their earnings. Jennifer Mattern in her blog also encourages freelance writers to find their niche. These are just two freelance experts who advocate that freelance writers find their niche.
Let’s look at five great reasons why freelance writers should select a niche.
1. Having a niche demonstrates expertise
Selecting a niche allows writers to position themselves as an authority on a particular subject area or matter. By focusing on one specific area, you are demonstrating to potential clients that you are the “expert” in your particular niche. Authority is a powerful persuasion tool with regards to persuading clients to hire you. Simply by positioning yourself into a niche, you have already declared that you are an authority/expert to many potential customers, thus making yourself far more attractive in the minds of potential clients.
2. Having a niche helps you to further develop your expertise and skills
By selecting a niche, you are increasing and developing your expertise in your niche area. The more that you write about your niche topics, and the more that you are published in your niche area, the more of an expert in that field that you become! By selecting a niche, you are in a position to continue develop your writing skills, knowledge and experience in that area. With that increased skills and demonstrable experience, you will be able gain clients more easily. The more clients that you get in that particular field, the more that you will learn about that niche, and the more expertise you will gain. It’s a win-win situation!
3. Having a niche lessens the competition
By selecting a niche you are lowering the amount of writers who are directly competing with you. Rather than competing with general freelance writers who are not specialized in the advertised niche, a writer with his or her own niche immediately has an advantage over other writers with no niche expertise because of their level of specialization.
4. Having a niche makes it easier and quicker to write
By selecting a niche, you will greatly cut down the difficulty and time taken to write a unique article. It’s difficult and time consuming to write on an area that you’re not knowledgeable about. Since time is a freelance writer’s greatest asset, it is important to maximize your productivity and shorten the length of time needed to increase your freelance writing rate.
By selecting a niche and concentrating only on topics in your niche, you can easily cut the amount of time necessary for actions such as research and fact checking because you already know enough about the topic area that it isn’t necessary.
5. Having a niche helps you to make more money
Because of the advantages in the first four points, you can make more money! Due to the fact that niche writers develop expertise in their field, they can then leverage their knowledge and experience to receive higher rates for their writing. Not only that, they can increase the volume of work that they do within a shorter period of time, meaning that they can increase their hourly paid rate.
There you have it: by selecting your own freelance writing niche, you are better able to position yourself as the go – to expert in your field, and make it easier and quicker to produce quality content. With all the available benefits, freelance writers should select a niche.
Are you a writer who has decided to select your niche? Do you want to niche but something is holding you back? Let me know in the comments section below!