Grand Rapids, Michigan U. SinceBISSELL has been a world leader in manufacturing and marketing a broad line of quality home and floor care products--sweepers, deep cleaning machines, vacuums, and cleaning formulas--which appeal to consumers of all ages, incomes, and lifestyles.

Today, these products are welcomed in homes across America, Canada, throughout Europe, and in emerging international markets. The fiber of how we do business begins with our Mission: "Quality is defined by our customers, whose complete Bissell Company is our goal. Through a Company-wide initiative of National Sales Company Mo improvement, by managing against specific data, and by showing respect for our Associates, we will produce the highest quality products and provide the best service.

The company is best known for its line of mechanical carpet cleaners, which predate electrical vacuums by 50 years and continue to defy obsolescence; carpet sweepers helped build BISSELL into a diversified homecare company. In the s and s the company built up an impressive and wide-ranging line Can A Loan Company Sue You deep cleaners.

In addition to carpet sweepers and deep cleaning machines, BISSELL Homecare manufactures vacuums, electrical appliances, cleaning agents, and personal care products. Bissell, who operated a crockery store with his wife, Anna, in Grand Rapids, Michigan. In sweeping up the wood shavings, Bissell kicked up dust that got into his rugs, prompting him to invest in a carpet sweeper. These devices, which had been available sinceused floor wheels to drive rotating brushes that swept dirt out of the pile in rugs.

Bissell purchased a model called the "Welcome," but he noted several deficiencies in the design and endeavored to develop a better model. The bristles bent slightly as they brushed through the carpet. When they rotated off the floor, they sprung whatever debris was in their path up into a compartment.

The dirt could be emptied by simply opening the top of the box and shaking it over a garbage can. Soon, many of the shop's patrons were asking where they could buy this carpet sweeper, which they had seen work so effectively on sawdust, and Bissell began to wonder if his carpet sweeper was a marketable product.

Anna Bissell had no doubt about the product. She eloquently noted that because Americans were clean in mind and body, the carpet sweeper would serve the cause of responsible living while reducing the strain and drudgery of housekeeping. Melville Bissell could not deny his wife's logic, or the many customers asking about the sweeper.

Beginning The Harvest Company see the device as nothing Bissell Company than a revolution in housekeeping, Bissell cleared a space on the second floor Bissell Company their Bissell Company store for an assembly shop, where he supervised a small staff of workers.

The Bissells conducted their own sales visits, choosing to distribute their product through housewares Kreg Tool Company rather than through door-to-door salesmen. It took several months, but Anna Bissell succeeded in getting skeptical shopkeepers to purchase and display the carpet sweeper. The device performed well in in-store demonstrations, and word of mouth quickly established a strong demand for the product.

Soon the Bissells were turning out 30 carpet sweepers a day and shipping them to retailers throughout Michigan, the Midwest, and the Eastern states. He argued that schematic diagrams and other mechanical details were of less interest to the consumer than the fashion aspects of the product. The company's directors feared that Hopkins's approach undersold the technological superiority of the product: every aspect of the sweeper was patented, and the company vigorously sued those who infringed on its design.

But they could not deny the fact that Hopkins drastically boosted sales of the carpet sweeper. Inspired, Hopkins drew up a pamphlet promoting a limited edition of the device made from vermilion, a rare and exotic wood transported out of the jungles of India on the backs of elephants and floated to port on rafts. Hopkins, who developed the strategy of promoting the carpet sweeper as a Christmas gift, later joined a Chicago advertising Bissell Company, where he built a career as one of the first masters of his art.

Melville and Anna Bissell incorporated their company in and built a new factory for making carpet sweepers. They also bought out two competitors, the Michigan Carpet Sweeper Company and the Grand Rapids Carpet Sweeper Company, but only to raid them of their managerial talent.

Melville Bissell mortgaged his entire personal fortune, including his home and his stable of horses, to finance a reconstruction. Shortly after production resumed, it was discovered that the factory's entire output was defective. The BISSELL name had become so well established byand had such a strong reputation for quality, that few competitors dared to challenge it.

But tragedy struck that year when Melville contracted pneumonia and died at the age of When Anna Bissell took control of the company, she became one of the first female executives in the United States. The company already had agencies in 20 foreign countries, but its penetration was light. Following the royal example, thousands of English homemakers ordered their own sweepers. Soon the practice of carpet sweeping became known generically as "Bisselling. Anna Bissell remained head of the company into the s, when a new threat to the business emerged.

Household electrification swept aside gas lights, hand cranks, and foot pedals Greenfield Gage Company paved the way for hundreds of new appliances, including the vacuum cleaner.

Bissell, however, remained confident that the public would not overcome its fear of the strange new power source for many years. She recognized electric vacuum cleaners as unforgiving monstrosities that were capable of shredding frail carpets and expensive Oriental rugs.

Many models shorted out through misuse, causing terrifying flashes and even fires. By contrast, vacuum cleaners were sold by door-to-door salesmen, who had reputations as boisterous, imposing cheats.

In addition, vacuum manufacturers gradually eased their way into retail channels, where they made the BISSELL carpet sweeper look ancient by comparison. To avoid losing its place in the market, BISSELL introduced its own electric vacuum cleaner, with motorized brushes and a fan blade for sucking up dust. Earlier innovations included better bearings and a handle that adjusted the sweeping pressure on the brushes.

With a design that debuted inthe cleaner automatically adjusted the height of the brushes to different surfaces. 1940 Brewing Company Bissell, Jr. As demand for vacuums weakened, causing many manufacturers to go out of business, BISSELL decided to discontinue building electric models.

Bissell believed that the carpet sweeper had a unique place in the home. Where electric vacuums could be used for heavy duty cleaning, the carpet sweeper would be favored for quick touch-ups, in the same way a broom might be used to sweep up a small mess. There was a place in every home for the lightweight, inexpensive, and Zimba Company carpet sweeper. World War II naturally curtailed production of consumer products.

At BISSELL, the raw materials for making a carpet sweeper, including rubber, aluminum, and wood, were diverted for military production. As a manufacturing organization, BISSELL was melded into the military procurement system and given the task of building a variety of light industrial implements. After the war, with newfound prosperity and a rapidly increasing standard of living, vacuums became a fixture in every home.

In England, the practice of carpet cleaning became known as "Hoovering. To these were added sites in Canada and Australia, making Bissell a truly international name. He saw the company's market as "floor care" and, later, complete home care. Bissell was aware that the carpet sweeper was effective only for topical dirt.

He ordered the development of a new product called the Shampoomaster, a nonelectric device that used only water and detergent. The company's revenue grew fivefold over this period, but only because of a burst in demand for the carpet sweeper. Sales of the Shampoomaster floundered because few homes were large or consistently dirty enough to warrant shampooing. The device was discontinued, and the company turned back to its traditional carpet sweeper line.

But when European currencies were allowed to float inmanufacturing costs skyrocketed. John M. Bissell, a cousin to Melville III, assumed leadership of the company in Unlike Melville, he believed that the company should not risk losing the business Construction Company Logo Examples knew first: floor care. In his mind, the center of that business was the carpet sweeper.

Hoping to provide retailers with an entire family of BISSELL floor care products, the company developed another token line of vacuum cleaners and in reintroduced the carpet shampoo concept, but as Bissell Company simple household wet extraction device called The Carpet Machine. Involved in the manufacture of self-help aids for the disabled Quality Cartridge Company, Sammons sold primarily to institutional markets until a new Enrichments line was established for individuals.

To support sales of Ifsta Company Officer 4th Edition Pdf products, BISSELL created a small network of retail stores under the same name, which it placed in shopping malls. By the early s, Sammons products were sold primarily via direct-mail catalogs.

John Bissell told the Grand Rapids Press, "If we're going to achieve the growth rate we want, we'll have to do it through acquisitions.

In Mark Bissell replaced his father, John, in the positions of president and chief operating officer, with John Bissell remaining chairman and CEO. In the company launched its first upright model, the PowerSteamer. The Hoover Co. The agreement was not Company Formation Documents but Hoover stated that the settlement "included an agreement regarding future use of Hoover extractor patents under license.

Although the company held 90 percent of the sweeper segment, that translated into only five percent of overall sales. With its increasingly varied line of floor care products, its emphasis on new product development, and its aggressive marketing and advertising efforts, BISSELL was certain to remain a major player in its industry.

It also seemed likely to remain a private company. Our vision is to continue to be a family-held company, and to balance liquidity with the needs of shareholders.

I have three kids. My brother has three kids. So there are a lot of Bissellettes running around. We hope that someone from the next generation will rise up from the ranks and run the company. United 14 Intelligence Company Selection Emirates. Toggle navigation. User Contributions:. Comment about this article, ask questions, or add new information about this topic: Name:.

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BISSELL is a family owned company that has been a leader in the homecare business for over five generations. Melville and Anna Bissell own a crockery shop in Michigan, USA. Tired of sweeping saw dust daily, Melville invents the first carpet sweeper.…