As the world's largest beverage company, we refresh the world. We do this by developing superior soft drinks, both carbonated and noncarbonated, and profitable nonalcoholic beverage systems that create value for our Company, our bottling partners, our customers, our share owners and communities in which we do business.
The Coca-Cola Company is the world's number one maker of soft drinks, holding 51 percent of the global market. Coca-Cola's red and white trademark is probably the best-known brand symbol in the world. Headquartered since its founding in Atlanta, Coca-Cola makes two of the top three soft drinks in the world, Coca-Cola Classic at number one and Diet Coke at number three. Nearly two-thirds of sales are generated outside North America, with revenues breaking down as follows: North America, 37 percent; Greater Europe which includes parts of Eurasia, such Universal Leaf Tobacco Company Jobs Russia26 percent; Middle and Far East, 21 percent; Latin America including Mexico12 percent; Africa, three percent; and other regions, one percent.
Coca Cola Company Details the company's products are a variety of carbonated beverages, sports drinks, juices, teas, coffees, and bottled water, under such brands as Fanta, Sprite, Mr. The inventor of Coca-Cola, Dr.
In he set up a chemical laboratory in Atlanta and went into Isotonix Company patent medicine business. Pemberton invented such products as Indian Queen hair dye, Gingerine, and Triplex liver pills. In he concocted a mixture of sugar, water, and extracts of the coca leaf and the kola nut.
He added caffeine to the resulting syrup so that it could be marketed as a headache remedy. Through his research Pemberton arrived at the conclusion that this medication was capable of relieving indigestion and exhaustion in addition to being refreshing and exhilarating. The pharmacist and his business partners could not decide whether to market the mixture as a medicine or to extol its flavor for its own sake, so they did both.
Coca-Cola was not, however, immediately successful. The combined pressures of poor business and ill health led Pemberton to sell two-thirds of his business in early Bya successful druggist named Asa G. Candler owned the entire enterprise. Pemberton, who died three years earlier, was never to know the enormous success his invention would have in the coming century. Candler, a religious man with excellent business sense, infused the enterprise with his personality.
Candler became a notable philanthropist, associating the name of Coca-Cola with social awareness in the process. He was also an integral part of Atlanta both as a citizen and as a leader. Indeed, the university could not have come into existence without his aid.
During Coca Cola Company Details War I, Candler helped to avert a cotton crisis by using his growing wealth to stabilize the market. After he stepped down as the president of Coca-Cola, he became the mayor of Atlanta and introduced such reforms as motorizing the fire department and augmenting the water system with his private funds.
Under Candler's leadership, which spanned a year period, the Coca-Cola Company grew quickly. Between andthe factory and offices of the business were moved to eight different buildings in order to keep up with the company's growth and expansion. He was particularly concerned with production of the syrup, which was boiled in kettles over a furnace and stirred by hand with large wooden paddles.
He improved Pemberton's formula with the help of a chemist, a pharmacist, and a prescriptionist. Inresponding to complaints about the presence of minute amounts of cocaine in the Coca-Cola syrup, Candler devised the means to remove all traces of the Xxx Company. Bythe syrup was completely free of cocaine.
Advertising materials included signs, free sample tickets, and premiums such as ornate soda fountain urns, clocks, and stained-glass lampshades, all with the words 'Coca-Cola' engraved upon them. Salesmen traveled the entire country selling the company's syrup, and by Coca-Cola was being sold and consumed in every state in the nation. Soon it was available in some Canadian cities and in Honolulu, and plans were underway for its introduction into Mexico.
An event that had an enormous impact on the future and very nature of the company was the agreement made between Candler and two young lawyers that allowed them to bottle and sell Coca-Cola throughout the United States: the first bottling franchise had been established.
Five years later, inthe one-millionth gallon of Coca-Cola syrup had been sold. In the now universally recognized, uniquely contour-shaped Coke bottle was invented. During this time, all claims for the medicinal How To Work In It Company of Coca-Cola were quietly dropped from its advertisements. World War I and the ensuing sugar rationing measures slowed the growth of the company, but the pressure of coal rations led Candler's son, Charles Howard, to invent a process whereby the sugar and water could be mixed without using heat.
This process saved the cost of fuel, relieved the company of the need for a boiler, and saved a great amount of time since there was no need for the syrup to go through a cooling period.
The company continued to use this method of mixing into the s. Although Candler was fond of his company, he became disillusioned with it in and Coca Cola Company Details. One of the reasons for this decision was the new tax laws which, in Candler's words, did not Zegna Company for 'the accumulation of surplus in excess of the amount necessary for profitable and safe conduct of our particular business.
Robert Winship Woodruff became president of the company in at the age of After leaving college before graduation, Woodruff held various jobs, eventually becoming the Atlanta branch manager and then the vice-president of an Atlanta motor company, before becoming the president of Coca-Cola. Having entered the company at a time when its affairs were quite tumultuous, Woodruff worked rapidly to improve Coca-Cola's financial condition.
In addition to low sales figures inhe had to face the problem of animosity toward the company on the part of the bottlers as a result of an imprudent sugar purchase that management had made.
This raised the price of the syrup and angered the bottlers. Woodruff was aided in particular by two men, Harrison Jones and Harold Hirsch, who were adept at maintaining good relations between the company and its bottling franchises. He established a research department that became a pioneering market research agency. Through the s and s such developments as the six-pack carton of Coke, which encouraged shoppers to purchase the drink for home consumption, coin-operated vending machines in the workplace, and the cooler designed by John Stanton expanded the domestic market considerably.
Also, by the end ofas a result of the company's quality control efforts, Coca-Cola tasted exactly the same everywhere. Considered slightly eccentric, Woodruff was a fair employer and an admired philanthropist. Under his leadership the Coca-Cola Company pioneered such company benefits as group life insurance and group accident and health policies, and in introduced a retirement program.
Woodruff was to see the Coca-Cola Company through an era marked by important and varied events. Even during the Great Depression the company did not suffer thanks to Woodruff's cost-cutting measures. When Prohibition was repealed, Coca-Cola continued to experience rising sales.
It was World War II, however, that catapulted Coca-Cola into the world market and made it one of America's first multinational companies.
Advertisements had, in Candler's era, been targeted at the wealthy population. In Woodruff's time the advertising was aimed at all Americans.
By earlyAfrican Americans were featured in advertisements, and by the mids there was an increase in advertising targeted at other minority groups. Advertising never reflected the problems of the world, only the good and happy life. Radio advertising began inand through the years Coca-Cola sponsored many musical programs.
During World War II, Woodruff announced that every man in uniform would be able to get a bottle of Coke for five cents no matter what the cost to the company. This was an extremely successful marketing maneuver and provided Coke with good publicity. Inat the request of General Eisenhower, Coca-Cola plants were set up near the fighting fronts in North Africa and eventually throughout Europe in order to help increase the morale of U.
Thus, Coca-Cola was introduced to the world. Coke was available in Germany prior to the war, but its survival there during the war years was due to a man named Max Keith who kept the company going even when there was little Coca-Cola syrup available.
Keith developed his own soft drink, using ingredients available to him, and called his beverage Fanta. By selling this beverage he kept the enterprise intact until after the war. When the war was over the company continued to market Fanta. Bythe Coca-Cola company had sold one billion gallons of syrup, by two billion gallons had been sold, and by the company had sold six billion gallons.
The years from the end of World War II to the early s were years of extensive and rapid change. Although Woodruff stepped down officially inhe still exerted a great amount of influence on the company over the coming years.
There were a series of chairmen and presidents to follow before the next major figure, J. Paul Austin, took the helm in ; he was followed by Roberto Goizueta in The decade of the s was a time of the greatest European expansion for the company. During this decade Coca-Cola opened approximately 15 to 20 plants a year throughout the world. The company also began to diversify extensively, beginning inwhen the Minute Maid Corporation, maker of fruit juices and Hi-C fruit drinks, was acquired by Coca-Cola.
Four years later the Duncan Foods Corporation also merged with the company. The following year the company purchased Aqua-Chem, Inc. Coca Cola Company Details last two companies were sold later under Goizueta's leadership. In addition to its diversification program, the Coca-Cola Company also expanded its product line.
Fanta became available in the United States during and was followed by the introduction of SpriteTABand Frescaalong with diet versions of these drinks. Pepsi's success also motivated the Quokka Company Company to promote its beverage with the slogan 'It's the Real Thing,' a subtle, comparative form of advertising that the company had never before employed. Things did not always run smoothly for Coca-Cola.
When Coke was first introduced to France, the Communist party, as well as conservative vineyard owners, did what they could to get the product removed from the country. They were unsuccessful. Swiss breweries also felt threatened, and spread rumors about the caffeine content of the drink.
In the company was involved in a scandal in the United States when an NBC documentary reported on the bad housing and working conditions of Minute Maid farm laborers in Florida. In response, the company established a program that improved the workers' situation.
During the s, under the direction of Chairman J. Paul Austin and President J. To enter the Chinese market, the company sponsored five scholarships for Phillips Beverage Company students at the Harvard Business School, and supported China's soccer and table-tennis teams. The beverage also became available in Egypt inafter an absence there Health Insurance Company Profits Graph 12 years.
Austin strongly believed in free trade and opposed boycotts. He felt that business, in terms of international relations, should be used to improve national economies, and could be a strong deterrent to war. Under Austin, Coca-Cola also started technological and educational programs in the Third World countries in which it conducted business, introducing clean water technology and sponsoring sports programs in countries too poor to provide these benefits for themselves.
Austin's emphasis was on foreign expansion.
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