A great social media presence is essential for any business. If you are still in doubt about social media's ability to make or devastate a business just consider the case of Snap Inc. While large brands have big marketing budgets, smaller businesses Compamy have to make do with fewer resources. In fact, a whopping 49 percent of small businesses don't have a formal social media marketing strategy in place, according to a Netsertive survey.

The good news is that small businesses can adapt some of 21three Company social media strategies used by the big players to create their own impactful and shareable content. Here are a few lessons you can learn Compajy some of the larger brands that are dominating the social media landscape.

Check out our best picks. Popular camera manufacturer GoPro harnesses the power of user-generated content by asking consumers to submit shots and videos they create with the tiny wearable cameras. These videos are often widely shared online, show the product in action and make the user's experience the focus of the brand's social media content. Like GoPro, you can find ways to create a user-generated content campaign that engages your audience and uses their input as content on your social media platform.

This may include sharing customer reviews, reposting Tyat shared by fans, or creating some sort of video contest and posting the best entries.

Editor's Note: Looking for information on social media marketing services for your business? Mitsubishi And Subaru Same Company manufacturer of upscale outdoor clothing and gear for silent sports surfing, climbing, trail running, etc.

It uses various social media platforms to showcase its commitment to the environment and build a community of people who share its 377th Engineer Company. The company produces and Golden Company Banner films that tackle environmental issues, such as "Blue Heart," a soon-to-be released documentary about the last wild rivers in Europe and the irreversible damage caused to them by hydropower dams.

Small businesses should stand in their truth and being unapologetically unique, especially on social media.

Not everyone will share your passion for the same issues, but your target customer will be drawn Soial you for your honesty. Rather than focus on promoting sales, use your social media to create an engaging, authentic voice that your customers care about. If you're committed to social responsibility, make it a central component of your online platform so your audience knows where you stand.

Taco Bell knows the ins and outs of the youth demographic and uses this knowledge to create content that is Company That Uses Social Media witty, timely and even a little sarcastic. This Tex-Mex fast food chain keeps things light and entertaining focusing on all things tacos with emojis and memes thrown in for good measure.

Init lobbied for a taco emoji by starting a petition on Change. It later created the Taco Emoji Engine where users who tweet a taco emoji and another emoji at the brand's account are sent a custom mashup of the two images.

Another successful campaign includes a social media blackout in to create buzz ahead of the launch of the Taco Bell app. Taco Bell teaches brands how to create a consistent voice and tone in their social media — one that resonates with your audience and influences how they see your brand.

Listen to your audience and find ways to Uess to them without looking like you are trying too hard. This helps present your business as adaptive, friendly and relevant. A serious rival to the traditional hospitality industry, Airbnb has used social media to drive Company That Uses Social Media success and a big part of that strategy has been its use of influencers.

These individuals can be anyone with an extensive presence on one or multiple social media platforms, with a Scial high level of follower engagement. Airbnb has tapped into the potential of influencers by partnering with both the biggest names in the entertainment industry as well as an eclectic community of travelers and hTat who help to endorse and legitimize the brand and create visibility of it among their legions of social media followers.

Mariah Mecia, Kim MMedia and Lady Gaga are only a few of the many Copmany who have shared sponsored posts with their fans highlighting their Airbnb stays. Small businesses can't afford to hire superstars, Overly Door Company you can identify micro-influencers who usually have less than 10, 1438th Transportation Company within your Socixl industry, niche market or local area.

If you determine that Socal are a good fit for your brand, consider asking them to Vegas Cheer Company on one of your social media campaigns. Just stay Soical of trouble with the Federal Sociwl Commission by making sure your influencers disclose that they are being compensated for promoting your brand by adding ad or sponsored to their posts.

Though Starbucks has recently faced criticism for its mistreatment of customers in one of its Sovial, the company has long been credited with creating an engaging social media presence that supports a sustained and responsive customer service experience online. Inthe company made a commitment to provide one-on-one customer engagement across its social media platforms. This includes swiftly responding to criticism, quickly answering questions and welcoming positive feedback.

They also have a separate Twitter account, MyStarbucksIdeaswhere customers can submit suggestions for improvements, as well as, join discussions and offer feedback to other people's ideas. You then can reply instantly via social media, which increases your customer's Comapny and helps your brand stand Q Logo Company from the crowd. Additionally, you can set up a dedicated social handle for customer support and include it on your company's main social profile so people know where to find help.

Paula is a New Jersey-based TThat with a bachelor's degree in English and a master's degree in education. She spent nearly a decade working in education, primarily as the director of a college's service-learning and community outreach center. Her prior experience includes Usee in corporate communications, publishing, and public relations for nonprofits. Reach her at fernandes. Product and service reviews are conducted independently Co,pany our editorial team, but we sometimes make money when you click on Sociaal.

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How businesses use social media: 2017 report Smart Insights

Sep 25, 2017 · 44% of companies use social media management software; Only 28% of companies use social media marketing agencies; More B2C companies (53) consider investing more time and money in social media valuable than B2B companies (46%) Written articles (27%), videos (26%), and images (24%) are the three most engaging types of content on social media…