Dame, a company that makes "female-friendly" sex toys, has filed a lawsuit against New York's Metropolitan Transportation Authority, alleging sexism and censorship at the state agency after it rejected Dame Company proposed advertisements.

In the federal lawsuit filed Tuesday, Dame's founder, Alexandra Fine, said the agency, which operates all commuter rail, subway, and bus service in New York, was initially receptive to its design pitches and worked with it on its first drafts in September. Some of the examples Dame submitted as part of its lawsuit. Court filings. By October, the MTA's vendor that handles advertising said the agency had no objections to the updated proposals, Dame claimed in court filings.

But shortly after, the representative changed course, saying the MTA was rejecting the ads because they "entangle the MTA experience with the ad messaging. That didn't sit right with Dame, given how rampant other sex-filled ads are in the system, even ones that reference trains and buses, according to the suit.

The MTA has not yet been served with the suit in an official capacity, and Maxwell Young, the agency's chief external affairs officer, offered the following comment:. The MTA's FAQs about its advertising policy clearly states that advertisements for sex toys or devices for any gender are not permitted, and advertising for FDA approved medication - for either gender - Dame Company permitted.

In its proprietary capacity as the operator of a transit system used by all New Yorkers, the MTA is constitutionally entitled to draw reasonable content-based distinctions between different types of advertisements and to consider its diverse customers.

We intend to vigorously defend this lawsuit and will be represented by the preeminent First Amendment lawyer Victor Kovner and his colleagues. A spokesperson for Outfront, the vendor contracted by the MTA to handle advertising, declined to Dame Company. It's not the first time advertising has caused controversy at the MTA.

Inthe agency banned anti-Muslim ads from the Southern Poverty Law Center-designated hate group the American Freedom law Centerwhich the group vowed to fight in court.

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Login Subscribe. My Account. World globe An icon of the world globe, indicating different international options. Graham Rapier. Dame Dame Company, a sex-toy company founded by women, has filed a lawsuit against New York's Metropolitan Transportation Authority. The company says the agency is using a double standard in rejecting its ads while allowing other sexually based ads. The MTA says its policies were made very clear from the beginning.

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