The first flavor was Toasted Corn, [3] released infollowed by Taco in and Nacho Cheese in The concept for Doritos originated in a restaurant at Disneyland. Doritos has also gained notability for its marketing campaigns, including many ads aired during the Super Bowl.

Using surplus tortillas and taking the original idea from the traditional Mexican snack known as totopothe company-owned Compaany cut them up, fried them, and added basic seasoning, resembling the Mexican chilaquilesbut in this case being dry.

Arch West was the vice Doirtos of marketing of Frito-Lay at the time, and noticed their popularity. He made a deal in with Alex Foods, the provider of many items for Casa de Fritos at Disneyland, and produced the chips for a short time regionally, before it was overwhelmed by the volume, and Frito-Lay moved the production in-house to its Tulsa plant.

Doritos were released nationwide inthe first tortilla chip to be launched nationally in the United States. Roger J. The new design gave each chip rounded corners, making it easier to eat and reducing the scrap resulting from broken corners.

The redesigned chips were released Vml Holding Company four flavors beginning in January The same year, the Doritos brand began complying with U.

Food and Drug Administration labeling regulations, four years before the regulations became mandatory. The company was sued in by Charles Grady, who claimed that his throat had been damaged because of Doritos Company Doritos. According to him, the shape and rigidity of the chips made them inherently dangerous.

The Pennsylvania Supreme Court later ruled that the study did not meet scientific standards and could not be presented as evidence. InDoritos sales in the Compant States fell by 1. The original plain chips Toasted Corn, a discontinued US variety as ofbut available in the UK branded as 'Lightly Salted' are made of ground corn maizevegetable oil, and salt.

Other ingredients vary across the flavored chip varieties. Doritos made for the US market generally do not use pork-derived animal rennet in the making of the cheese Compqny used on the chip. InThe OnionXact Company satirical Dortos and website, featured an article with the headline "Doritos Celebrates One Millionth Ingredient", lampooning Frito-Lay for the sheer number of Union Real Estate Company found in Doritos.

Concerns have been raised that the oils, flavorings and additives used may be unhealthy. Doritos are sold in many countries worldwide in assorted flavors. They launched nationally in the United States in[7] with only one flavor: Toasted Corn.

Frito-Lay therefore developed taco-flavored Doritos, which also became successful after they were introduced nationally in A Sesame seed flavored chip was also available for a short time in the late s. In the s, in partnership with parent company PepsiCo's fast food brands, two new flavors of Doritos were introduced, Taco Bell 's Taco Supreme incorporating a "beef" flavoring that was quite different from the original s "Taco" incarnation and Pizza Hut 's Pizza Cravers.

After PepsiCo spun off its restaurant division inthe flavors were simply renamed taco and pizza, respectively, with the pizza flavor discontinued in some markets. Fencing Company Birmingham Al around the same time, due to the popularity of Frito-Lay's Tostitos brand Z Insurance Company unflavored Toasted Corn was briefly discontinued, then brought back.

Inthe Taco Bell complete with the brand name attached flavor was temporarily re-released under the "Back by Doritos Company Demand" label along with Four Cheese. This flavor was later Copany. InChester's Cheese Doritos were available for a limited time.

This flavor introduced the familiar Cheetos flavor cheese on the typical Doritos tortilla chip. For a brief period inDoritos introduced new Doritod and form called "Rollitos", which were corn chips shaped into small tubes, like a regular triangular Dorito was "rolled" up. Inthis idea was reintroduced and rebranded as "Dinamitas", or little sticks of dynamite.

There are two varieties, a chili lime combo, and the Mojo Criollo Creole magica lemon-lime and garlic flavored rolled Doritos. Dinamitas differs slightly in style than Rollitos. Rollitos had the chips baked, the tube formed with an oil-submersible box press to fry. Currently it is rolled into a tube before the baking and frying, a much simpler process.

Six versions of "Doritos Collisions", which include two different flavors in the same bag, have been produced. InDoritos ran a campaign called "Doritos XD Flavor Compahy where black, unidentified bags of Doritos 401k Company Contribution Limits 2017 on the market for consumers to identify Copmany name the flavor.

The only flavor identification on these chips was "All American Classic". Reincarnations and relaunches Hartford Empire Company taco-flavored Doritos, including the "Back By Popular Demand" campaign, were different from the original taco flavor A sour cream flavor had been added to the recipe around InDoritos debuted a "mystery flavor" Quests with prizes being given as puzzles were solved.

The mystery flavor was Mountain Dew. Dragon's Fire Chips. This year also saw the original Taco flavor of Doritos revived in the original packaging design. Doritoz the spring ofa Tapatio hot sauce flavor was released.

In FebruaryDoritos Canada ran a competition to write the end of a commercial for two new flavors "Onion Rings n' Ketchup" and "Blazin' Xv Company and Ranch"and to vote for which of the two flavors would be taken off shelves when the contest ended.

In the spring ofDoritos Roulette was released to US markets for a limited time. While all chips appeared to look the same on the outside, one out of every six chips would be extra spicy.

The brand's marketing campaigns have included many television commercials featuring Avery Schreiber[31] Jay Leno[2] and Ali Landry[32] as well as product placement in movies, Hicks Creek Fur Company as Wayne's World. For many years, Doritos advertised heavily during the Super Bowl. According to Thomas L. The pair were discussing change and the ad ended with viewers aware that the change they referred to was not political, but rather a new packaging for Doritos.

The ad generated a great deal of publicity before it ever ran and much discussion afterward. The governors later parodied their ad; when they were interviewed on the CBS news program 60 Minutesthe two were often seen eating Doritos.

In the ad, filmed in a Laundromat, she plays a sexy customer who catches Doritos chips in her mouth as they come flying helter-skelter. The ad was such a success that Frito-Lay signed Landry, who became known as "The Doritos Girl," to a three-year contract. The general public was allowed to vote for their favorite of five finalists. According to Doritos, the vote was so close that just before the game the company decided to run two of the ads rather than just one.

Both commercials finished highly in ratings of commercials during this Super Bowl. Although the ad, featuring winner Kina Grannisgenerated a lot of publicity, it ranked last in popularity among the program's ads. This ad featured a man who discovers that each crunch from his bag of Doritos causes whatever is on his mind to become reality until he runs out of chips.

Cimpany popular commercial from the group of finalist included an Doritos Company making a presentation to other executives on a new fictional Doritos flavor called "Doritos Beer", which, as the name implies, is beer -flavored Doritos, with each chip containing Diminished Value Letter To Insurance Company much alcohol as an equivalent of a oz.

The executive making the presentation, eating the beer-flavored chips, ends up drunk on the chips and is down to his underwear and a tie by the end of the commercial. The bag was stolen by a child, constantly teasing them in the process. The baby reaches the bag and steals it back with just enough force to reach it. Flattering the Carlsbad Electric Company, Grandma and the baby eat the Aventis Company with ease.

The son then proceeded Dorito attach rockets to a pig and the father then gave the bag of Doritos. InDoritos were promoted by an "out-of-this-world" advertising campaign, literally beaming a second advertisement for Doritos brand tortilla chips into a planetary system 42 light Compaany away. The ad was beamed towards 47 Ursae Majorisa distant star within Pest Removal Company Ursa Major constellation that is orbited by planets which may harbor life.

He claimed that he would not use his show to plug Doritos, but plugged the chips during these claims. After Doritoos campaign flopped, Colbert joked that his "body will stop producing bright orange waste. InDoritos Canada launched a "Viralocity" competition, asking the public to name a new flavor and to produce an online video advertising the fictional new flavor. It replaced the long-running CC's brand. On September 20,retired Frito-Lay marketing Doritks Arch West, who was credited for creating Doritos as the first national tortilla chip brand, died in Dallas at age The taco is a standard Crunchy Taco.

The taco comes either as a Doritos Locos Taco Doritso ground beef, lettuce, diced tomatoes, shredded cheese, and sour creamor a Regular Doritos Locos Taco ground beef, lettuce, and shredded cheesebut the taco shell is made out of Nacho Cheese Doritos. In Marcha new line of Doritos were introduced: Doritos Jacked. In MarchDoritos redesigned its packaging and logo as part of its first global marketing campaign.

The "For the Bold" campaign will use crowdsourcing initiatives from 37 countries, emphasizing Dorito's focus on its Doriitos "living Doritox the moment" attitude. The campaign kicked off at the South by Southwest Music Conference.

In Julyreleased Regency Finance Company new snack called Doritos Loaded.

The breaded cheese snack was released by PepsiCo's as its first frozen food product, also available in grocery stores.

Brief stints of Jacked, Taco, Guacamole, Locos Nacho taco and nachoLocos Cool Ranch taco and cool ranch and Ketchup have been introduced with Guacamole lined to make a return in early In JanuaryDoritos entered the Indonesian market.

As of lateit is currently produced locally by Indofood Fritolay Makmur at its factory in Tangerang, Indonesia. Doritos 3D is a line of puffed Doritos introduced in the s Doritos Company discontinued in the United States in the mids.

These snacks have been described as "Doritos-meets- Bugles ". From Wikipedia, the free encyclopedia. Doritos The —present logo. Food portal. Rees Shapiro September 26, Washington Post.

Archived from the original on July 4, Retrieved July 2, Retrieved March 9, OC Weekly. Retrieved October 22,

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