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e-Marketing - What is it? Definition, Examples and More

e-Marketing Definition. e-Commerce describes the exploitation of electronic means and platforms to conduct company business. e-Marketing (also referred to as web marketing or internet marketing) uses electronic communication technologies including the Internet, mobile phones and digital televisions to accomplish marketing objectives (McDonald and Wilson, 1999).…

Email marketing - Wikipedia

Email marketing is the act of sending a commercial message, typically to a group of people, using email.In its broadest sense, every email sent to a potential or current customer could be considered email marketing.It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.…