Harley-Davidson is ranked the fifth largest motorcycle producer in the world. The company is famous for its classic motorcycles which are also a representation of the American spirit and image. The company was established in the early 20s and is renowned for its resilience and survival in the Great Depression.

The corporation is a significant producer of heavyweight motorcycles which are mainly designed for cruising. The success of the company is hinged on its capabilities to address the concerns outlined in the SWOT analysis. The brand image stands out due to the chopper or custom biker culture which is firmly attributed to the Harley-Davidson brand. Additionally, the company has over the many years of operation has developed experience thus enhancing their expertise in the business which adds up to its strengths.

Also, its operations and production are centralized in North America thus nonexistent or insignificant sales in developing nations. The limited supply chain prevents the potential expansion of the firm into the international markets. To support and enhance the global growth and development as well as increase, the company must overcome these weaknesses.

In reality, the company stands a chance of expansion to developing markets. Through product diversification, the company can produce an array of Harley Davidson Company Analysis and other related products. Additionally, Harley-Davidson business has an opportunity of establishing business alliances. This will diversify the market and increase market reach as was the case with its partnership and merge with Lehman Trikes. The threats and risks facing the Harley-Davidson industry are mainly related to not only the trends in the market but also the legal structures and frameworks.

This aspect of the SWOT analytical system extends to the external strategic Harley Davidson Company Analysis that are capable of reducing the performance of the corporation Trendafilov, The company is threatened by the constant competition and rivalry levelled to it by other motorcycle producing companies.

This rivalry and game, however, is also depicted by car plants and industries which produce electric vehicles which sell their products at low prices. Consequently, the trends in environmentalism have adverse effects on Harley-Davidson since its brand and products are known for their internal combustion engine system. A growth opportunity is present for the firm in the international motorcycle market.

However, the industry is underperformed due to the limited supply channel and its fine mixture of products for a hybrid which can perform better in the markets. The key recommendations made include:. This helps the business identify their strengths and weaknesses internally as well as point out opportunities and risks they are likely to face. Harley-Davidson Inc. Hill, C. Strategic management cases. Thompson, A. Crafting and executing strategy.

New York, N. Trendafilov, D. Chasing the myth: A Harley-Davidson story telling. Liquidity risk refers to risks that a firm may not be able to meet its short-term financial needs.

This is bound to occur when firms are unable to convert security or hard assets without incurring a loss in capital. The …. It is the primary responsibility of the management of any organization where managers are required to make an ethical decision. As stated by Budd ethical and …. Your email address will not be published. The company boasts a strong brand image which is a representation of the American culture. It has loyal customers making a stable base. This is coupled up by the fact that it is the only American firm producing heavyweight motorcycles.

Additionally, the company offers financial services to its customers. The strong relation extends to even the employees making it durable. The company also has a limited supply chain increasing its profits by minimizing unnecessary expenses.

The company has established a robust and well-organized marketing and supply channel in the United States which facilitates its aggressive marketing strategies and plans. The firm has established a perfect relation with its suppliers which ensure the achievement of work integrity and performance while still maintaining quality.

The company does not acknowledge other products and thus do not attempt making any hybrid motorcycles. The company also suffers a limited market reach which prevents it from exploring broader markets. The company has a limited supply chain which slows its supply of products as well as its marketing. International expansion regarding production and marketing of the company and its products.

Diversification of the product through product mixing. Formation of alliances with other complementary corporations and industries. This will increase production and maximize profits while eliminating Quadrillion Company competition.

External Strategic Factors: Threats Facing Harley-Davidson The threats and risks facing the Harley-Davidson industry are mainly related to not only the trends in the market but also the legal structures and frameworks.

The key recommendations made include: Widening of the product mix through, creativityinnovation as well as diversification. Metal Stamping Company In Selangor they expand their product, as well as market, reach globally to reach new as well as developing markets.

Establish an endless supply chain to ensure that their products Jaffa Fruit Company diversified.

This can be done through decentralization. The company should be innovative to ensure their products are environmentally friendly and can address the trending environmental concerns such as emission of greenhouse gases and global warming. References Harley-Davidson Inc. Liquidity Risks in Direct Investment 29 January, Leave A Reply Cancel reply Your email address will not be published.

Harley Davidson SWOT Analysis Top Harley Davidson ...

In Harley Davidson SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. SWOT Analysis is a proven management framework which enables a brand like Harley Davidson to benchmark its business & performance as compared to the competitors and industry.…