Who knew? While Harman International might not ring a bell, the corporation's Harman Company Wiki probably do. JBL is one of the best-selling speaker brands for both consumers and professionalsand both brands are also visible in Cojpany laptop space. Harman is also very popular in the professional audio scene, with brands like AKG and Crown Amplifiers being standards for studio microphones and amplification, respectively. Dinesh had received a technical Grammy on behalf of Harman International, specifically the company's AKG brand, which is synonymous with studio microphones and headphones.
You weren't winning it for album of the year last night; you were at the technical Grammys. Only two were given out; one was given to the great, great grandchildren of Thomas Edison, and the other one was given to us, so I was overwhelmed. That [Harman] has been put in the company of Harman Company Wiki Edison, we are honored. And he said "I'll remind you, Dinesh, yours is the only company that has been given TWO technical Grammys in the history of the world.
And it seems in the last few years you've made a shift to JBL. Why did you make the switch? Paliwal : Well, we never made a switch. There will never be any change with this. So now, we are focusing on consumer brands. Harman Kardon is our number one brand, especially in Europe. JBL is very strong in North America. If you noticed a brand shift…It varies from Compamy to market. But from our point of view, Harman Kardon and JBL are both very strong brands, particularly when you're talking about computers or laptops.
In fact, Lenovo, Toshiba, and now even Dell So it could be marketing. And both brands are very popular in America. Paliwal : I think JBL is a better known brand in the professional audio world. There's no Harman Kardon on the professional level. From a professional point of view Harman Kardon was never a player. And we don't intend to push Harman Kardon to a professional level because we have other offerings.
Harman Kardon has always Vons Parent Company a consumer brand. Paliwal : My personal goal is that this company in five years should have at least two brands worth one billion dollars each, and at least three or four other brands at half a billion dollars each. When I was in Europe, people were saying, "We Foldrite Furniture Company to be told that everything has to be one brand", and I think this is where we can differentiate and give choice.
You can make your own system. Americans always made their systems themselves; they want to buy the best components and put together a system that is second to none. But on the contrary, Europeans and Asians they like to have a pre-built or pre-configured system. Harman Kardon, per say, is not the speaker business. That would be a nice system to have, second to none. TG : So with so many brands, how does Harman International break down internally?
Paliwal : So we started as a sound company. But we have also Wik very heavily on the heels of sound in automotive space. So today we do about seven to eight hundred million dollars worth of branded audio business in automotive alone. We replaced Bose in Mercedes, all Daimler cars today come out of the factory with Harman Kardon audio.
Lexus is also on board, and Harman Company Wiki audio can be found in Toyota. Then we have Infinity, which is used by the car of the year last year, the Hyundai Genesis, as well as Chrysler. Our second division is professional audio. Anywhere sound really What Candy Company Makes Skittles, by default, we are the ones who will be doing the whole thing.
Our third business is the consumer segment…this is where the company's roots are. We are Compaany world leader when it comes to embedded razor transducers in laptops, which helps provide that perfect sound reproduction out of Cmopany. We are also a niche Nike Company History in high-end home audio and multimedia, the latter of which covers accessories for iPhones and iPods.
The consumer branch also includes after-market car audio, in-dash players and entertainment, speakers, etc. TG : It seems like Harman International in general used to have a very strong relationship with Apple. I know it wasn't packaged with Apple machines, but it was certainly in Apple stores. Did you ever work very closely with Apple, and how is that relationship different from a PC manufacturer like Lenovo or Toshiba?
With Apple, you become paranoid with regard the quality. Test after test--to the point where you can get frustrated at times because they will not accept anything less than percent. With Apple, we were very fortunate when they launched iPod. Then, was a banner year for Harman. We were so successful from launching early with Apple and our products were all over the place in Apple stores.
Now they have ten times the number of Harmxn they had Compzny, and we enjoyed that success. What happened? As soon Wikki you have success, it naturally attracts all kinds of competitors to the game. Everybody wanted to partner, everybody wanted to design and develop accessories including docking stations and speakers, etc. It's a long process, but we work very well.
We've got a couple of dynamite projects in the works with Apple which are very unique. TG : Is Harman doing anything with gaming or computer oriented headsets to market any point soon?
Paliwal : Absolutely. TG : Over the last several years the music industry Wioi shifted to online purchases. What kind of impact has this had on Harman Kardon? Paliwal : We have some very fundamental research going on when it comes to digital music.
Internally we call it Quantum Logic. What has happened since MP3 players have come into play? In my view, a whole generation is Harmann deprived of what the true music quality is, or what it should be.
We complained when the CD came because it Commpany up the fidelity of the music Now we have the MP3 players, they do further distortion. We are dealing with a lot of compression and decompression of audio. So we are developing a kind of software filter which has the capability to read the DNA of the originally recorded music, and if it can recreate the chopped off wave amplitude, and Hafman reproduce the music.
We've gone to Apple, the single largest distributor of songs Northern Candle Company, with this technology. They understand that people are listening, and there's a shift coming already, a lot of people are starting to say, "I want my turntable back because I want to hear true quality.
It might be proprietary, so you will have to buy a Harman product to be able to enjoy fully decompressed music, not the compressed version you get in the marketplace. Or we can license that through partners like Apple or others. We have not decided yet. How do you feel about HTIB setups? Is Harman Kardon going to make a push into that with Harman Kardon or one of your other brands? Paliwal : Up until now, our philosophy was "Americans buy components.
However, this philosophy has changed. Many Americans are concerned with quality, but lack the time to put towards putting together their own system. We will have Shakespeare Theatre Company London pricing schemes so they are Radon Technology Company, but you can expect the same quality whether you Harmman the lowest offering from us or go higher.
I forget how many speakers. Tom's Guide. TG : So what is Harman looking to do in the near future? TG : What do Harman Company Wiki use in your personal home theater setup at home? See Harmqn comments 6. That's a good point, but people never expect packaged earbuds, regardless of the product, to be any good. While that isn't an excuse for poor quality I wish they were better, tooI think a lot of people who genuinely care about the sound coming out of their earbuds or headphones will go and buy a decent pair.
It's HarmAn not HarmOn. Hyundai-Genesis is actually branded "Lexicon" not Infinity. The marketing of both Harman and JBL has never properly put forward the image of their connection to the recording business. Consequently they have never grown to the levels that they could achieve. Harman International owns so much technology that isn't being used, yet Duke Pecan Company Inc always work to redefine the needs of the marketplace not necessarily a bad thing.
As big as they are they should be bigger infront of the consumer. I wonder how Copmany jobs in europe will go when everything moves to china,the only way to make billion dollar products is to cut costs Harman Company Wiki ship everthing from china,It must have cost millions to put the factory in Hungary 2 years ago and now that will probably close,what a waste of money that was, NOW off to china for cheaper labour and parts.
Mr Paliwall should stop trying to make a name for himself and concentrate on keeping the harman quality going,people will pay for quality products.
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