Live sheep and cattle exports will take a back seat at Harmony Agriculture and Food Company, which will focus instead on its locally processed and branded wagyu and grain-fed beef. As a result the Chinese-owned, Perth-based company will divest some properties and cut staff numbers. Harmony managing director Steve Meerwald said the group was adjusting its business model to better suit market conditions, after an unsettling year for the Australian livestock and food supply industry.

He said Harmony would not leave the live export trade entirely, and had contracts to ship sheep to the Middle East and cattle to Asia by the end of this year. He said the decision to focus away from live exports was not related to the investigation by the Department of Agriculture and Water Resources, after two Harmony cattle shipments to China had mortality rates above the reportable limits.

Rather, he said, building marketing and distribution chains in China for the new product of locally processed Australian beef had been slower than anticipated. Harmony had big hopes for distributing Chinese-slaughtered cattle after its majority shareholder Dalian Hesheng Holdings acquired premier food brand Qingdao Snowdragon, which includes a quarantine and feedlot facility and two Xox Company Profile on the east coast of China.

He said the uncertainty associated with the live sheep trade was another factor in the re-focus. As part of the readjustment, Harmony will sell its ha Rancho East property near Esperance, and ha Mt Fyans property in Victoria. It plans to retain the ha Westbeef property at Kalannie in WA, and will invest in on-site water infrastructure.

A further 15 staff on the divested properties would be affected. All rights reserved. We use cookies so we can improve your experience on this site, analyse traffic and provide you with relevant advertising. Manage your settings any Harmony Agriculture And Food Company at Cookie Settings. Close navigation menu Subscribe Log In.

Search Harmony Agriculture And Food Company. Harmony shifts away from livestock exports. Jenne Brammer The West Australian. Wednesday, 31 October AM. Camera Icon Harmony Agriculture chief executive Steve Meerwald said the restructure was to better suit Harmony Agriculture And Food Company conditions. Credit: Trevor Collens. The West Network West Classifieds. The Game.

West Video. West Benefits. West Regional Network. West Travel Club. West Announcements. WestBusiness Events. Airline Ratings. Better Homes and Gardens. Marie Claire. New Idea. Our Partners Starts at Impulse Screen. The West Email Newsletters. The West Digital Edition. Configure your cookie settings Essentials Analytics Advertising Accept and close.

Harmony Agriculture and Food Company - Team

While largely focusing on environment and sustainability my interest has always remained with agriculture and food production, in particular developing global sustainable food supply. Completing an MBA gave me the focus to bring this combined experience together to the challenge of driving innovation across the agri-food value chain.…