Emami Group is an Indian conglomerate company headquartered in KolkataIndia. The company is well known in India for its fairness cream products for men.

In He Deodorant Company, Emami acquired Zandu Pharmaceutical for Rs. The company became debt free within 2 years of the Zandu deal. The company's health products unit offers tonics for colds and coughs as well as nutraceuticals. The company forayed into men's deodorant market by launching HE brand of deodorants.

Hrithik Roshan was appointed as brand ambassador for HE brand. The company acquired Splash Corporation for Rs. A German personal care brand Creme 21 has been acquired by Emami for crores in Feb The inception of Emami Group took place in the mid s when two childhood friends, R S Agarwal and R S Goenkaleft their management jobs with the Birla Group to set up Kemco Chemicals, an Ayurvedic medicine and cosmetic manufacturing unit in Kolkata in The company was established with modest capital of Rs.

In the early days the founders personally sold their cosmetics from shop to shop, using hand-pulled rickshaws. They soon established Engine Company Fireground Operations 3rd Edition consumer demand, and gradually hired additional staff.

A chain of distributors was He Deodorant Company and the sale of Emami products spread from West Bengal to rest of Eastern India and gradually to other states.

The company's marketing techniques were to sell dreams of beauty to Indian women using radio and TV advertising. InAgarwal acquired Himani Ltd, a privately owned cosmetics company with Retirement Of Company Secretary factory in Kolkata. Company; it had a good brand equity in Eastern India, but was in financial trouble.

Agarwal and Goenka managed to restore it to profit, at considerable risk considering the small capital base of their own company at the time; this later proved to be the turning point for their business. Agarwal decided to produce health care items and toiletries based on Ayurvedic preparation in the Himani factory. Ten years after commencement of the company, it launched Boroplus Antiseptic Cream under the Himani umbrella in This became a flagship brand and was extended to other products such as Boroplus Prickly Heat Powder.

Emami brands started Jojoba Company Coupon in all states of North, East and West India.

Today Boroplus is not only the largest selling antiseptic cream in India but also in Russia, Ukraine, and Nepal. In the Bollywood film Agar Tum Na Hoteone of the earliest brand placement campaigns was achieved with lead actor Rajesh Khanna playing the managing director of Emami.

In the s, Emami launches another flagship brand under the He Deodorant Company Umbrella, He Deodorant Company Cool Oil, and expanded production by opening its second factory, at Pondicherry.

The introduction of new brands continued and the company extended its distribution network to South India, with Navratna spearheading the process. InHimani Ltd was merged into Emami Ltd. He Deodorant Company a new factory unit was set up at AmingaonGuwahati. The issue was oversubscribed by 36 times. The share price later rose to Rs. Among the brands created by the company, annual sales of Navratna are at Rs. Sona Chandi Chyawanprash, Menthoplus and Fast Relief also among the top brands in their respective categories.

Within three decades, the company has grown to Rs. Emami is still led by Agarwal and Goenkawith the help of second generation directors from their two families and professional staff. The group recently moved to He Deodorant Company new corporate office "Emami Tower" in Kolkata.

Inthe company attracted controversy with an advertisement for its skin whitening cream for men, Fair and Handsome. Emami and the star of the campaign, Shahrukh Khanwere accused of perpetuating racism. In JulyWOW a Chennai-based NGO launched a campaign against Emami asking them to remove the Fair and Handsome advertisement starring Khan, saying that it is discriminating against people on the basis of skin color.

Seven members of the hospital's board were arrested the same day, and were remanded to police custody until 20 December by the court of the Chief Judicial Magistrate in Alipore. The fire was recorded as the largest hospital tragedy in India at the time. From Wikipedia, the free encyclopedia. For other uses, see Emami disambiguation. KolkataWest Bengal. FMCGprint, real estatehealthcare, cementretail. Retrieved 19 January Retrieved 9 November Medical Dialogues.

Retrieved 2 February Indian Express. Indo-Asian News Service. Retrieved 29 August Categories : Companies based in Kolkata Conglomerate companies established Laughlin Electric Company Cosmetics companies of India Companies listed on the National Stock Exchange of India establishments in India Ayurvedic companies.

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