At our inception 20 years ago, we chose to be different. Unlike other news organizations, we made the decision to provide in-depth, regional reporting free to anyone who wanted access to it. Support from our readers will help us maintain and strengthen the editorial independence that is crucial to our mission to Headwaters Brewing Company Waynesville Nc make Western North Carolina a better place to call home. If you are able, please support The Smoky Mountain News. The Smoky Mountain News is a wholly private corporation.

Reader contributions support the journalistic mission of SMN to remain independent. Your support of SMN does not constitute a charitable donation. Headwaters was faced with two options: limit their own distribution to North Carolina or change their name within six months to avoid a legal conflict. There were billboards, T-shirts, pint glasses, hats — not to mention cardboard bar coasters — that will have to be redone, along with a new logo and new web address.

But worse, the microbrewery had made a name for itself and its beer, and Sandefur would now have to redouble his marketing to introduce a new name into craft beer circles.

They hired a marketing consultant out of Knoxville, who came up with the idea of switching out just two letters in the name to keep it similar. But what really hurts Sandefur is that his company had the name first. The name was inspired by the fact that every drop of water in Headwaters Brewing Company Waynesville Nc County originates in Haywood, nothing flows in.

They came up with the name in and went public with Zynga Company name in after entering and winning the Haywood County Chamber of Commerce business start-up competition. But Victory beat him to the trademark. Sandefur said he has spoken with owner of Victory, who was apologetic but insisted he had to protect his investors and intellectual property rights.

The owner even offered to work on a collaboration beer with Bearwaters brewers. But, at this point, Sandefur said he is still getting over his disappointment. All rights reserved. Readers like you — who believe that independent, quality journalism is important — are crucial to our success. Facebook Twitter YouTube. Headwaters now BearWaters after trademark tangle Print Email. Read times. Latest Updates: Stakeholders offer initial feedback on long-awaited forest management plan.

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