The Hebrew Publishing Company has been going strong—also sometimes weak —for 75 years. Come fall it will leave its native Lower East Side and move uptown, leaving behind its architectural mishmash ht the corner of Delancey and Allen Streets.

Once this building was the Bank of United States, and that name is still legible behind the facade's antediluvian grime. Above the name are four great Corinthian columns. The line has been expanded to include such ritual fringe benefits as cassettes of Hebrew popular music and a line of Israeli traffic signs.

An investor has bought the building, his plans mysterious. Shadow Company Movie there is no mystery about what the Hebrew Publishing Company plans.

It has leased space for the bookstore at Grant Street, and its main business—publishing—will move to midtown. Lawrence Werbel, the president, is looking for space near a kosher restaurant. I'm desperate. Let the giants—the Simons and the Schusters, the Shockens and the Steins—tremble. The Hebrew Publishing Company is flexing its muscles, which is the least it will have to do to pick itself up from the detritus of 75 years.

Employees Kitchen Flooring Company to move are discovering a matchmaker's ransom in classics—Yiddish translations of Chekhov, Mark Twain, Jules Verne—that no one wants. The Lower East Side is a Hebrew Publishing Company Delancey Street place for improving on Shakespeare. Olivestone, the company's editor. Werbel sees the move as one from past to present. Werbelowsky, one of four booksellers who set up the business when Jewish immigrants were thick on the Lower East Side ground, and thin in the pocket.

Werbel is a new breed, who speaks Semitic languages only in the future perfect. To learn Hebrew, he is attending an Hebrew Publishing Company Delancey Street course at a fashionable academy on Park Avenue. He has been going for a year, and is already in the beginner's class. When his father died two years ago, he dutifully assumed the challenge of the presidency, attentive to the demands of tradition and modernity. He kept the photograph of Joseph Warbelowsky, trim in stovepipe hat jammed backward on his head; but he cleared out the desks, which were Yiddish translations from Dickens, with matching octogenarians.

Bills used to be scratched out by pen in Yiddish; now they clatter from a regular billing machine that knows even less Yiddish than Mr. There is also a venerable line in Hebrew textbooks. A visitor recently asked Mr.

Under the sands of timeless dust are pristine relics. The Forming The Company Alpha World of an inactive life are disease, poverty, and misery. We are now in the market for linens A catalogue offers bar mitzvah certificates, birth certificates, book Hebrew Publishing Company Delancey Street in honor of and book plates in memory of.

The year Mr. Werbel took over, the company published two new books; this year it will publish He has doubled its retail branches by opening a summer book store in Woodbourne, in the heart of the Catskills' Jewish bungalow district. Negotiations are under way for a subsidiary in Israel and another in London. Werbel said.

Hebrew Publishing Company about to take over the Commonwealth! Werbel's aunts own about 70 percent of Hebrew Publishing Company Delancey Street stock and their aim is clear.

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