Helene Curtis Industries, Inc. The company acquired a hair-coloring line through the acquisition of a competitor business. Later the retailer diversified into the field of personal care productsmanufacturing Degreeamong other items.

The company began by manufacturing a facial mudpack product, sold to beauty salons nationwide. The partners soon shifted the company's emphasis to haircare products also sold to beauty salonsstarting with a line of "machineless" waving pads, drastically simplifying Designer Denim Company Founded In Vernon permanent wave process. The company developed Lanolin Creme Shampoo, one of the country's first detergent-based shampoos, in the mids.

The popularity of the shampoo, available only in beauty salons, prompted the company to follow it up with Suave Hairdressing in The demand for the hair tonic became so great that the company began manufacturing small retail sizes for salon Helene Curtis Company.

Suave would eventually become one of the company's flagship product lines. After the war, National Industries shifted back to producing personal care products. The company was renamed Helene Curtis, after the first names of partner Louis Stein's wife and son. Suave Hairdressing and Lanolin Creme Shampoo were soon introduced for general retail sale, and quickly began outselling the competition. In March Helene Curtis Company, Kraft Foods purchased property owned by the company to use for its offices and warehouses, [3] and Helene Curtis relocated to a new corporate headquarters and manufacturing facility.

In Helene Curtis developed the generic term " hairspray " for its new aerosol product, Spray Net. Other successful and effective products introduced during the s included the spray-on deodorant Stopette acquired in from its founder, Chicago-based chemist and inventor Jules Montenier and a nonprescription dandruff shampoo called Enden.

These two products were advertised on television during such shows as What's My Line? The company expanded its product line with several acquisitions, including Kings Men male toiletries, Lentheric fragrances, and Studio Girl cosmetics. By the mids, Helene Curtis products were being manufactured and sold in 25 countries.

In the early s the company began to build on the success of its Suave brand, introducing shampoos, creme rinses, and wave sets. In Helene Curtis's stock was listed on the New York Stock Exchange, and by the middle of the decade the company had licensed its products in 81 countries. Also inHelene Curtis Industries began to challenge Avon in the field of door-to-door cosmetics sales.

As a result of this success, Suave's personal care lines was extended into deodorants, skin creams and other products. By Machado Construction Company, Suave, Finesse and Salon Selectives were among the top Helene Curtis Company national shampoo brands. In contract law, the company is known for the case Helene Curtis Industries, Inc. United Statesin which the Superior knowledge doctrine was born.

Inthe beauty manufacturer had a production site in Rolling Meadows, Illinois. The New York Times. Retrieved November 9, Elizabeth Arden, Inc. Lever Brothers Margarine Unie W.

Helene Curtis Industries, Inc. -- Company History

Helene Curtis was founded in Chicago in 1927 as the National Mineral Company by Gerald Gidwitz and Louis Stein. The company started out manufacturing just one product, the Peach Bloom Facial Mask. Made of special clay mined in the hills of Arkansas, the facial mudpacks were packaged and sold to beauty salons nationwide.…


J.K. Helene Curtis' B2B division caters to bulk requirements of small, medium and large enterprises across different verticals and domains. Currently, we serve 200+ enterprises in India from business sectors such as Pharma, IT, ITeS, Banking, Insurance, PSUs, Automotives, Auto Ancillaries and more.…