Honda Motor Company, Ltd. Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acurain Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, and other products.
InHonda invested about 5. Throughout his life, Honda's founder, Soichiro Hondahad an interest in automobiles. He worked as a mechanic at the Art Shokai garage, where he tuned cars and entered them in races. The first complete motorcycle, with both the frame and engine made by Honda, was the D-Typethe first Honda to go by the name Dream. The first production automobile from Honda was the T mini pick-up truck, which went on sale in August Its chain-driven rear wheels pointed to Honda's motorcycle origins.
Over the next few decades, Honda worked to expand its product line and expanded operations and exports to numerous countries around the world. InHonda introduced the successful Acura brand to the American market in an attempt to gain ground in the luxury vehicle market.
The year saw the introduction of the Honda NSX supercar, the first all-aluminum monocoque vehicle that incorporated a mid-engine V6 with variable-valve timing. Kawamoto was selected over Shoichiro Irimajiriwho oversaw the successful establishment of Honda of America Manufacturing, Inc.
Irimajiri and Kawamoto shared a friendly rivalry within Honda; owing to health issues, Irimajiri would resign in Following the death of Soichiro Honda and the departure of Irimajiri, Honda found itself quickly being outpaced in product development by other Japanese automakers and was caught off-guard by the truck and sport utility vehicle boom of the s, all which took a toll on the profitability of the company. Japanese media reported in and that Honda was at serious risk of an unwanted and hostile takeover by Mitsubishi Motorswhich at the time was a larger automaker by volume and was flush with profits from its successful Pajero and Diamante models.
Kawamoto acted quickly to change Honda's corporate culture, rushing through market-driven product development that resulted in recreational vehicles such as the first-generation Odyssey and the CR-Vand a refocusing away from some of the numerous sedans and coupes that were popular with the company's engineers but not with the buying public.
The Honda Aircraft Company was established inas a wholly owned subsidiary; its goal was to produce jet aircraft under Honda's name. On 23 FebruaryHonda announced that CEO and President Takanobu Ito would step down and be replaced by Takahiro Hachigo by June; additional retirements by senior managers and directors were expected. In JanuaryHonda announced that it would be withdrawing employees working in the city of WuhanHubeiChina in response to the —20 coronavirus outbreak. Honda is headquartered in MinatoTokyo, Japan.
The company has assembly plants around the globe. This shields profits from the yen's advance to a year high against the dollar. Honda Canada Inc. The company also runs a businesss innovation intitiave called Honda Xceleratorin order to build relationships with innovators, partner with Silicon Valley startups and entrepreneurs, and help other companies work on prototypes.
Xcelerator had worked with reportedly 40 companies as of January Xcelerator and a Emera Maine Power Company studio are part of the Honda Innovations group, formed in Spring and based in Mountain View, California. Following the Japanese earthquake and tsunami in March Honda announced plans to halve production at its UK plants.
It's thought around 22, cars were produced during this period. Honda's Hero Car Company manufacturing ambitions can be traced back towith the Honda Ta kei car truck built for the Hero Car Company market. InHonda built a two-door commercial delivery van, called the Honda L Honda's first four-door sedan was not the Accord, but the air-cooled, four-cylinder, gasoline-powered Honda Rin Number For Company The Civic was a hatchback that gained wide popularity internationally, but it wasn't the first two-door hatchback built.
That was the Honda Nanother Kei car that was adapted for international sale as the N The Civic, which appeared in and replaced the N also had a smaller sibling that replaced the air-cooled N, called the Honda Life that was water-cooled. The Honda Life represented Honda's efforts in competing in the kei car segment, offering sedan, delivery van and small pick-up platforms on a shared chassis.
The Life StepVan had a novel approach that, while not initially a commercial success, appears to be an influence in vehicles with the front passengers sitting behind the engine, a large cargo area with a flat roof and a liftgate installed in back, and utilizing a transversely installed engine with a front-wheel-drive powertrain.
As Honda entered into automobile manufacturing in the late s, where Japanese manufacturers such as Toyota and Nissan had been making cars since before WWII, it appears that Honda instilled a sense of doing things a little differently than its Japanese competitors. Its mainstay products, like the Accord and Civic with the exception of its USA-market —97 Passport which was part of a vehicle exchange program with Isuzu part of Yahoo Company Ceo Subaru-Isuzu joint venturehave always employed front-wheel-drive powertrain implementation, which is currently a long-held Honda tradition.
Honda also installed new technologies into their products, first as optional equipment, then later standard, like anti lock brakes, speed sensitive power steering, and multi-port fuel injection in the early s. This desire to be the first to try new approaches is evident with the creation of the first Japanese luxury chain Acuraand was also evident with the all aluminum, mid-engined sports car, the Honda NSXwhich also introduced variable valve timing technology, Honda calls VTEC.
The Civic is a line of Reliance Picture Frame Company cars developed and manufactured by Honda.
In North America, the Civic is the second-longest continuously running nameplate from a Japanese manufacturer; only its perennial rival, the Toyota Corollaintroduced inhas been in production longer.
InHonda increased global production to meet demand for small cars and hybrids in the U. The company shuffled U. Its first entrance into the pickup segment, the light duty Ridgeline, won Truck of the Year from Motor Trend magazine Brooklyn Union Gas Company Also inthe redesigned Civic won Car of the Year from the magazine, giving Honda a rare double win of Motor Trend honors.
Honda is the largest motorcycle manufacturer in Japan and has been since it started production in By this figure had reduced to aroundbut was 4 0 Company higher than its three domestic competitors. InIndia became the largest motorcycle market of Honda. During the s, when it was a small manufacturer, Honda broke out of the Japanese motorcycle market and began exporting to the U.
Working with the advertising agency Grey AdvertisingHonda created an innovative marketing campaign, using the slogan " You meet the nicest people on a Honda.
The campaign was hugely successful; the ads ran for three years, and by the end of alone, Honda had sold 90, motorcycles. Taking Honda's story as an archetype of the smaller manufacturer entering a new market already occupied by highly dominant competitors, the story of their market entry, and their subsequent huge success in the U. Competing explanations have been advanced to explain Honda's strategy and the reasons for their success.
The first of these explanations was put forward when, inBoston Consulting Group BCG was commissioned by the UK government to write a report explaining why Facts About American Express Company how the British motorcycle industry had been out-competed by its Japanese competitors.
The report concluded that the Japanese firms, including Honda, had sought a very high scale of production they had made a large number of motorbikes in order to benefit from economies of scale and learning curve effects. It blamed the decline of the British motorcycle industry on the failure of British managers to invest enough in their businesses to profit from economies of scale and scope.
The second explanation was offered in by Richard Pascale, who had interviewed the Honda executives responsible for the firm's entry into the U. As opposed to the tightly focused strategy of low cost and high scale that BCG accredited to Honda, Pascale found that their entry into the U. Honda's motorcycles in this class suffered performance and reliability problems when ridden the relatively long distances of the US highways.
Prahalad in Creating the concept of core competencies with Honda as an example, they argued that Honda's success was due to its focus on leadership in the technology of internal combustion engines. Honda's entry into the U. Production started in with H-type engine prior to motorcycle. Honda power equipment reached record sales in with 6. Honda engines powered the entire car starting field of the Indianapolis  and for the fifth consecutive race, there were no engine-related retirements during the running of the Memorial Day Classic.
In the s Honda developed the GY6 engine for use in motor scooters. Although no longer manufactured by Honda it is still commonly used in many Chinese, Korean and Taiwanese light vehicles. Honda, despite being known as an engine company, has never built a V8 for passenger vehicles.
In the late s, the company resisted considerable pressure from its American dealers for a V8 engine which would have seen use in top-of-the-line Honda SUVs and Acuraswith American Honda reportedly sending one dealer a shipment of V8 beverages to silence them. It is the eleventh in a line of successive builds starting in with Honda E0 moving through the ensuing Honda E series and the Honda P series.
ASIMO is the world's only humanoid robot able to ascend and descend stairs independently. The system uses a helmet covered with electroencephalography and near-infrared spectroscopy sensors that monitor electrical brainwaves and cerebral blood flow—signals that alter slightly during the human thought process.
The user thinks of one of a limited number of gestures it wants from the robot, which has been fitted with a Brain Machine Interface. Honda has also pioneered new technology in its HA HondaJetmanufactured by its subsidiary Honda Aircraft Companywhich allows new levels of reduced drag, increased aerodynamics and fuel efficiency thus reducing operating costs. Honda has also built a downhill racing bicycle known as the Honda RN It is not available for sale to the public.
Honda has hired several people to pilot the bike, among them Greg Minnaar. The team is known as Team G Cross Honda. Honda also builds all-terrain vehicles ATV. Honda's solar cell subsidiary Hero Car Company Honda Soltec Headquarters: Kikuchi-gun, Kumamoto; President and CEO: Akio Kazusa started sales throughout Japan of thin-film solar cells for public and industrial use on 24 Octoberafter selling solar cells for residential use since October Honda entered Formula One as a constructor for the first time in the season at the German Grand Prix with Ronnie Bucknum at the wheel.
This racing tragedy, coupled with their commercial difficulties selling automobiles in the United States, prompted Honda to withdraw from all international motorsport that year. As there was no European Championship that season, this was the top F2 championship that year. Tauranac had designed the Brabham cars for their earlier involvement. They were again extremely successful.
It won only one race, in for Bobby Rahal at Pocono. Honda returned to Formula One ininitially with another Formula Two partner, the Spirit team, before switching abruptly to Williams in Williams-Honda won the crown in and Honda switched allegiance to McLaren inand then won the title in, and Honda withdrew from Formula One at the end ofalthough the related Mugen company maintained a presence up to the end ofwinning four races with Ligier and Jordan. The engines were far from competitive at first, but after development, the company won six consecutive drivers' championships and four manufacturers' championships between and From toHonda was the lone engine supplier for the IndyCar Series, including the Indianapolis In the Indianapolisfor the first time in Indianapolis history, the race was run without a single engine problem.
DuringHonda considered returning to Formula One with their own team. The project was aborted after the death of its technical director, Harvey Postlethwaite. Together BAR and Honda achieved 15 podium finishes and second place in the constructors' championship. Honda bought a stake in the BAR team in before buying the team outright at the end ofbecoming a constructor for the first time since the s.
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