The case study of the Hershey Company reflects and Home T Shirt Company much insight into trends in the history of chocolate itself, how it became such a commonplace consumer good, and the Hershey Food Company Case Study that Hershey Food Company Case Study of chocolate face because it has been producing chocolate for so long.

Inthe Hershey Chocolate Company was making over one hundred different chocolate products: They came in fanciful shapes like cigars and wafers and were wrapped in colorful Hershey Food Company Case Study.

Many of them were portrayed as luxurious, with French sounding names like Petit Bouquets and Le Roi de Chocolate, even though they were affordable for the general public [1]. Despite their success, the Hershey Company did very little advertising in its first few decades. The Hershey Company targeted many different audiences with their ad campaigns: children, dancers, and even immigrants?

However the Brand Evolution video above also highlights some of the controversy that the Hershey Company has faced due to some of its business decisions. For example, in order to reduce costs, the Hershey Company decided to replace the cocoa butter in some of their products with vegetable oil—this led to many unhappy consumers and reminds us all that chocolate purity is still an issue.

And only recently in has the Hershey Company agreed to switch to fair trade cocoa, ending their child slave labor practices on cacao plantations in West Africa [4]. However, even this transition is predicted to take up to 8 years. The history of the Hershey Company can serve to teach us all about the history of chocolate.

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