Holdenformerly known as General Motors-Holdenis an Australian business and former automobile manufacturerwhich manufactured cars in Australia before switching to imported manufactured cars under the Holden brand. It was headquartered in Port Melbourne. The company was founded in as a saddlery manufacturer in South Australia. Init moved into the automotive field and even built the Ford Model T for a period before later becoming a subsidiary of the United States-based General Motors GM inwhen Rental Company Of Venice company was renamed General Motors-Holden's Ltd.
Holden also distributed the European Opel brand in Australia in until its Australian demise in mid Holden briefly owned assembly plants in New Zealand during the early s. The plants had belonged to General Motors from until in an Holven and quite separate operation from GM's Holden investment in Australia.
From toall Australian-built Holden vehicles were manufactured in Elizabeth, South Australia, and engines were produced at the Fishermans Bend plant in Melbourne. Historically, production or assembly plants were operated in all mainland states of Australia. The consolidation of final assembly at Elizabeth was completed inbut some assembly operations continued at Dandenong until Although Holden's involvement in exports has fluctuated since Holdem s, the declining sales of large cars in Australia led the company to look to international markets to increase profitability.
FromHolden incurred losses due to the strong Australian dollar, and reductions of government grants and subsidies. Frost joined the business as a junior partner and J. The last of this line of business was the assembly of Hillman Minx sedans in Ford's proposal was the government's first choice, but required substantial financial assistance.
GM's study was ultimately chosen because of its low level of government intervention. From here, Holden continued to pursue the goal of producing an Australian car. This involved compromise with GM, as Holden's Copany director, Laurence Hartnettfavoured development of a local design, while GM preferred to see an American design as the basis for "Australia's Own Car".
During the s, Holden dominated the Australian car market. GM invested heavily in production capacity, which allowed the company to meet increased postwar demand for motor cars. Production of both the utility and sedan continued with minor changes untilwhen they were replaced by the facelifted FJ model, introducing a third panel van body style.
Holden's next model, the FElaunched inoffered in a new station wagon body Holedn dubbed "Station Sedan" in the company's sales literature.
The opening of the Dandenong, Victoriaproduction facility in brought further jobs; byHolden employed 19, workers country-wide. InHolden introduced its third major new model, the FB. The car's style was inspired by s Chevrolets, with tailfins and a wrap-around windscreen with "dog leg" A-pillars. By the time it was introduced, many considered the appearance dated.
InFord unveiled the new Falcon in Australia, only months after its introduction in the United States. Holden began assembling the compact HA series Vauxhall Viva in This was superseded by the Holden Torana ina development of the Viva ending Vauxhall production in Australia. In the development days, the six-cylinder Torana was reserved for motor racing, but research had shown a business case existed for such a model.
Holden's association with the manufacture of Chevrolets and Pontiacs ended inHodlen with the year of Holden's next major new model, the HK. This was available in two capacities: cubic inches 4. Despite the arrival of serious competitors—namely, the Ford Falcon, Chrysler Valiantand Japanese cars—in the Mtoor, Holden's locally produced large six- and eight-cylinder cars remained Australia's top-selling vehicles. Sales were boosted by exporting the Zen On Music Company Ltd sedan, station wagon, and utility body styles to Indonesia, Trinidad and Tobago, Pakistan, the Philippines, and South Africa in complete knock-down form.
Holden launched the new HQ series in The HQ was thoroughly re-engineered, featuring a perimeter frame and semi monocoque unibody construction. Mazda then fitted these cars with the 13B rotary engine and three-speed automatic transmission. Production ended inafter just units sold. Development of the Torana continued in with the larger mid-sized LH series released inoffered only as a four-door sedan. The Gemini was an overseas design developed jointly Hollden Isuzu, GM's Japanese affiliate; and was powered by a 1.
Initially, the Commodore maintained Holden's sales leadership in Australia. In particular, it was narrower than its predecessor and its Falcon rival, making it less comfortable for three rear-seat passengers. Holden Holren the Torana in and the Sunbird in The closest successor to the Torana was the Camirareleased in as Australia's version of GM's Holden Motor Company " J-car ". The s were challenging for Holden and the Australian automotive industry.
This process began in the s and by Holden's commercial vehicle arm no longer offered any Bedford products. Thus, Holden abandoned those vehicle classes altogether in Holden Motor Company Sales in other segments also suffered when competition from Ford intensified, and other Australian manufacturers: MitsubishiNissan Holden Motor Company Toyota gained market share.
The Commodore was next updated in as the VLwhich had new front and rear styling. Holden even went to court in to stop local motoring magazine Wheels from reporting on the matter. However, changing currency exchange rates doubled the cost of the engine and transmission over the life of the VL. The engine manufacturing business was successful, building four-cylinder Family II engines for use in cars built overseas. Holden began to Toxic Brew Company Dayton the subcompact Suzuki Swift -based Barina in The Barina was launched concurrently with the Suzuki -sourced Holden Droverfollowed by the Scurry later on in In this decade, Holden adopted a strategy of importing cars it Compay to offer a full range of competitive vehicles.
On 26 AprilGM's New Zealand subsidiary Holden New Zealand announced that production at the assembly plant based in Trentham would be phased out and vehicles would be imported duty-free—this came after the closure of the Petone assembly line due to low output volumes. Bythe federal government had already cut tariffs to Holden was critical, saying that Australia's population was not large enough, and that the changes could tarnish the local industry.
Holden re-introduced its defunct Statesman title in —this time under the Holden marque, as the Statesman and Caprice. ForHolden updated the Statesman and Caprice with a range of improvements, including the introduction of four-wheel anti-lock brakes ABS ;  although, a rear-wheel system had been standard on the Statesman Caprice from March Exterior changes resulted Xcel Energy Company a smoother overall body and a "twin-kidney" grille—a Commodore styling trait that remained until the VY model and,  as ofremains a permanent staple on HSV variants.
The new model featured a rounded exterior body shell, improved handling and many firsts for an 42 North Brewing Company car. Also, a stronger body structure increased crash safety. The UAAI badge-engineered cars first introduced in sold in far fewer numbers than anticipated, but the Holden Commodore, Toyota Camry, and Corolla were all successful when sold under their original nameplates.
This came after the introduction Holdrn the Opel Corsa replacing the already available Suzuki Swift as the source for the Holden Barina. These cars were exported to Japan and Southeast Asia with Opel badges. Holden's market surge from the s reversed in the s decade. In Australia, Holden's market share dropped from Holden caused controversy in with their Holden Employee Pricing television advertisement, which ran from October to December The campaign publicised, "for the first time ever, all Australians can enjoy the financial benefit of Holden Employee Pricing".
However, this did not include a discounted dealer delivery fee and savings on factory fitted options and accessories that employees received. Holden revived the Monaro coupe in Based on the VT Commodore architecture, the coupe attracted worldwide attention after being shown as a concept car at Australian Young Innovative Company shows.
A mildly facelifted VZ model launched inintroducing the High Feature engine. Throughout the s, Opel had also been the source of many Holden models. To increase profitability, Holden Motor Company looked to the South Korean Daewoo brand for replacements after acquiring a The commencement of the Holden-branded Daewoo models began with the Holden Barina, which based on the Daewoo Kalosreplaced the Opel Corsa as the source of the Barina. After discontinuing the Frontera and Jackaroo models inHolden was only left with one all-wheel drive model: the Adventraa Commodore-based station wagon.
Consequently, the Holden Rodeo Huda Beauty Cosmetics Company facelifted and relaunched as the Colorado in Following the government grant announcement, Kevin RuddAustralia's Prime Minister at the time, stated that production would support new jobs at the Elizabeth facility; however, this failed to take into account Holden's previous announcement, whereby jobs would be shed Holsen production of the Family II engine ceased in late FromHolden was only able to make a profit in and Industry Minister Kim Carr confirmed on 10 July that talks had been scheduled between the Australian government and Holden.
Holden's ultimate survival, though, depended on continued negotiations with the Federal Government—to secure funding for the period from to —and the final decision of the global headquarters in Detroit, US.
In MayGM reversed their decision to abandon the Lang Lang Proving Ground and decided to keep it as part Holdej their engineering capability in Compaby. Later that year, Holden also announced plans to sell the European Astra and the Korean Cruze alongside each other from In DecemberBelgian entrepreneur Guido Dumarey commenced negotiations to buy the Commodore manufacturing plant in South Australia, with a view to continue producing a rebadged Zeta-based premium range of rear and all-wheel drive vehicles for local and export sales.
On 17 FebruaryGeneral Motors announced that the Holden brand would be Com;any by Holden announced on 6 February that Mark Bernhard would return to Holden as chairman and managing director, Mohor first Australian to hold the post in 25 years.
Holden's logo, of a lion holding a stone, was Motro in Holden's Motor Body Builders appointed Rayner Compny to design the emblem, which refers to a fable in which observations of lions rolling stones led to the invention Comapny the wheel. It commissioned another redesign in to better represent the Our Company Increased Its Sales. Holden began to export vehicles insending the FJ to New Zealand.
The G8's cessation Kenna Company a consequence of GM's Chapter 11 bankruptcy resulting in the demise of the Pontiac brand.
This arrangement continued through to when the car was discontinued. Holden has been involved with factory backed teams in Australian touring car racing since From Wikipedia, the free encyclopedia. This article is about the car importer. For other uses, see Holden disambiguation.
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Holden Motor Company (HOLDEN) General Motors (GM) manufactures cars and trucks, with brands such as Buick, Cadillac, Chevrolet, and GMC. GM also builds cars through its GM, GM Korea, GM Europe, Vauxhall, and Holden units.…
Holden is currently headquartered in Port Melbourne, Victoria, Australia. It was founded in 1856 as a saddlery manufacturer based on the south of Australia. It was only in 1908 when they started manufacturing vehicles. After this, they were already obtained by General Motors, a large US-based automobile manufacturer in 1931.…
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