As you probably already know, social media works really in the travel industry. As the largest social advertising platform with a reach of over 2 billion monthly active users, Facebook should be forming an integral part of your social advertising strategy. However, getting an ad to perform according to your desired outcomes is a much greater challenge. In this post, we will take a look at a few Facebook Holiday Company Adverts examples for travel companies and highlight the key attributes that made them a success.

A page guide that covers everything from establishing a winning travel brand to delivering a market-leading service. The first of our travel Facebook ad examples is TourRadara well-known online travel marketplace that specializes in multi-day tour group offerings.

To boost conversions on their website they set up a campaign using Facebook travel ads and destination ads. The Durham Bus Company Stratford Ct was a great success, and over a twelve-month period they doubled their conversion rate and halved their cost per booking. Additionally, they reached over 1. How did they do it? They used carousel ads which provided tour headlines, gave prices, showed destination images, mentioned discounts, and had a call to action to showcase their tours to interested travelers who had browsed online but not booked.

The goal here was to entice them to visit the Youthful Skin Company website. These ads were also directed to people who had viewed specific tours on their own website. TourRadar targeted travelers who had already shown interest in a particular tour or destination with key information curated into one visually appealing ad.

As a result of using their own first party data which they passed onto Facebook, they were able to fulfill the objectives of the campaign. Next on our list of success stories is Trentino Marketing. This public tourist board wanted to develop tourism in the very scenic Trentino in Italy. Their four-month Facebook advertising campaign saw a 4. Additionally, 1. Zenith Safety Glass Company of this was achieved using canvas with video ads and the carousel format.

Canvas is an interactive media experience ad which encourages viewers to interact with it by swiping and clicking around to see it. To kick off the campaign and grab travelers attention, Trentino used short eye-catching videos which encapsulated the scenery of the destination. Next, they progressed to retargeting carousel ads to travelers who had either watched the video for a certain amount of time or who had clicked through to their website.

These ads showcased the Holiday Company Adverts different types of holidays travelers could to choose from. Lastly, they set up five different travel Facebook ad examples in three different languages to take the final step and push conversions. Ultimately the combination of ad formats captured travelers attention and drove people to the Trentino Marketing website. The Spanish Hotel chain wanted to target new customers in the UK and drive down the cost per booking compared to their previous UK ad campaigns.

This time they managed to secure a 3. Melia Hotels had previously used dynamic ads for travel and been successful with it. However, they wanted to find a way to continuously draw-in new customers from around the world. This led them to try out the ad format using a broad audience target. They ran their dynamic ads for travel with a broad audience target for one Ricky Gervais Production Company and delivered them to people in the Bear Island Paper Company Ashland Va who had travel plans to a specific destination.

The ads were customized to each individual, displaying a hotel in a specific destination that was likely to suit their needs. The very relevant and personally tailored experience that these Facebook ad examples delivered to their target audience made the campaign a huge success for the company.

Using Facebook ads for retargeting with a website conversion ad objective, Fialkov Digital put together a campaign that saw El Al retarget travelers who had browsed flights within the last 21 days but not yet booked.

Because the Facebook pixel gives you the power to target a highly relevant audience, El Al was able to match their product with interested travelers. With a prominent CTA, their click-through rate shot up Holiday Company Adverts their website views increased greatly. To end off our list of Facebook ad examples that travel companies have successfully used to promote their business, we Holiday Company Adverts examine a case study on Travel Department.

This holiday company wanted to try out a new way of advertising, as well as boost awareness and sales. They too worked with an agency, Wolfgang Digital. A three-phase campaign was put together and run for three months. Their video ads saw a 27X return on spend, the dynamic and slideshow ads saw a 30X return, while the dynamic ads saw a X return. To start with, they used video ads to showcase the stunning destinations and describe their expert services. In the second phase, they retargeted carousel and slideshow ads to people who had interacted with videos from phase one of the campaign.

In the final phase, they used dynamic ads with the Facebook pixel to retarget travelers who had viewed products on the site or added to their basket without completing checkout. Again, the various ad formats provided Travel Department with the opportunity to reach a wide audience.

They were Holiday Company Adverts able to narrow their audience down to those who expressed interest in their product and successfully target them with relevant ads.

Article by Azzura Ricci. Azzura is a WeTravel Story Writer. She is a staunch advocate for group travel and when not off traveling and making new friends Azzura is usually fulfilling her passion for writing. Share this story. We respect your privacy.

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