Headquarters American Honda Motor Co. Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality yet at a reasonable price for worldwide customer satisfaction.

Honda Motor Company Limited is perhaps best known as an automaker--it is the third largest automaker in Japan--but the company has its roots in motorcycles, and is the world's top motorcycle manufacturer. Its best market is in the United States, where the majority of its sales are generated.

Honda's automobile product line accounts for approximately 90 percent of its sales, and includes well-known U. Honda also produces motorcycles such as the Super Cub, Foresight, and Shadow Any description of Honda Company Belongs To Which Country Motor Company's history and success must take into account the contrasting inclinations of its founders--Soichiro Honda and his partner, Takeo Fujisawa.

Soichiro Honda's achievements as a mechanical engineer are said to have matched those of Henry Ford. Working in his Japanese machine shop inHonda concentrated his early efforts on casting a perfect piston ring. He soon succeeded in casting a ring that met his standards, and attempted to sell it to the Toyota Corporation.

Toyota rejected Honda's first batch of piston rings, but two years later the company finally placed a large order. Because Japan was preparing for war, Honda could not secure the cement and materials needed to construct a factory to mass-produce piston rings. Undaunted, Honda learned how to make his own cement and soon constructed the new facility. Honda's new Honda Company Belongs To Which Country survived the bombing attacks during World War II, but were unfortunately later destroyed by an earthquake.

At that time, Honda sold his piston ring operation to Toyota and went on to manufacture motorbikes instead. He had designed his first bike in the early postwar years when gasoline was very scarce and the need for a low fuel-consuming vehicle was great. After the destruction of his piston ring manufacturing facilities, he decided to attempt selling his motorbike on a larger scale. To form a company, Honda joined efforts with investor Takeo Fujisawa, whom he had known throughout the s.

In Fujisawa provided the capital, as well as financial and marketing strategies, to start the new company. Honda's motivation for establishing the company--unlike Fujisawa's--was not purely commercial, but was instead to provide himself with a secure financial base so that he might pursue other ambitions such as motorcycle racing. Inafter his first motorcycle had been introduced in Japan, Honda stunned Honda Company Belongs To Which Country engineering world by doubling the horsepower of the conventional four-stroke engine.

With this technological innovation, the company was poised for success. By demand was brisk, yet production was slow. By Honda had achieved a 15 percent share of the motorcycle market. Still, the two owners of the company had different priorities. For Fujisawa, the engine innovation meant increased sales and easier access to financing.

Indeed, winning provided the ultimate confirmation of his design abilities. There were, however, a large number of small commercial establishments in Japan that still delivered goods and ran errands on bicycles. The finances of these small enterprises were usually controlled by Japanese housewives who resisted buying conventional motorcycles because they were expensive, dangerous, and difficult to handle.

Fujisawa suggested to Honda that with his knowledge of racing, he might be able to design a safe and inexpensive motorcycle that could be driven with only one hand to facilitate carrying packages. In the Honda 50cc Super Cub was introduced. It featured an automatic clutch, three-speed transmission, automatic starter, and the safe, friendly look of a bicycle.

Overwhelmed by demand, the company arranged for an infusion of capital in order to build a new plant with a 30, unit per month capacity. The company's total sales that year ofunits includedSuper Cubs. The success of the Super Cub in Japan prompted Honda to consider expanding its target market to other geographic regions. The company had already experimented with local southeast Asian markets in andhowever, with little success. The Freedman Seating Company Flip And Fold market, while larger, was heavily dominated by its own name brand manufacturers, and their popular mopeds dominated the low price, low horsepower market.

Thus, Fujisawa decided to focus Honda's attention on the U. Prior tothe image of the motorcyclist in the United States was that of an unsavory teenager who belonged to a group of unruly characters known by names such as "Hell's Angels" and "Satan's Slaves.

In the s, however, Honda Motor Company worked to successfully transform that image, and at the same time establish the company as the leading motorcycle manufacturer in the world.

In Honda established a U. Honda's strategy was to create a market of customers who had never given a thought to owning a motorcycle. Even at that early date, American Honda was probably superior to its competitors in the area of productivity. Honda followed a policy of developing the U. The company started on the West Coast and moved eastward Inside Pocket Company a period of five years.

During2, machines were sold in the United States. Honda's success in creating a demand for lightweight motorcycles was impressive. Its Honda Company Belongs To Which Country. Honda's advertising campaign, which was directed at young families, included the slogan, "You meet the nicest people on a Honda. The slogan's creation was an interesting story itself.

In the spring of an undergraduate advertising major at the University of California, Los Angeles UCLA submitted, in fulfillment of a course assignment, an advertising campaign for Honda. Its theme was: "You meet the nicest people on a Honda. Consequently, the "Nicest People" campaign became the impetus behind Honda's sales, and as a result, by nearly one out of every two motorcycles sold in the United States was a Honda. As a result of the growing number of medium-income consumers, banks and other consumer credit companies began to finance the purchase of motorcycles.

This Universal Trucking Company a shift away from dealer credit, which had been the traditional purchasing mechanism. Seizing the opportunity created by a soaring demand for its products, the company set into motion a risky plan. Late in Honda announced that soon thereafter it would cease to ship motorcycles on a consignment basis and would require cash on delivery.

Meanwhile, management prepared itself for a dealership revolt. Instead, while nearly every dealer either questioned or complained about the decision, not one relinquished its franchise. Therefore, through this Canadian Adventure Company decision Honda was able to transfer the financial authority and, the power that goes with it from the dealer to the manufacturer.

Within three years this method became the basic pattern of the industry and the Honda motorcycle had the largest market share of any company in the world. Meanwhile, as Honda was Hawaii Fish Company the world's leading motorcycle manufacturer, in it diversified and also began to produce cars and trucks. In addition, the company started to manufacture portable generators, power tillers, lawn mowers, pumps, and outboard motors.

In and the company introduced two lightweight passenger cars which performed poorly in both the Japanese and U. It Honda Company Belongs To Which Country not until and the introduction of the Honda Civic that the company became a real presence on the international automobile market. The world was in the grip of the oil crisis, and the energy-efficient Japanese compacts suddenly found a worldwide market.

Three years later, inas sales of the Honda Civic surpassed the one million mark, the company introduced an upscale, higher priced model named the Accord. Sales of the Accord grew rapidly, not only in Japan, but especially in the United States. Inas a result of the burgeoning U. Meanwhile, Honda's total motorcycle production had Qatar Metal Coating Company some 3. InHonda introduced the Acura, which immediately garnered large sales throughout Japan and the United States.

By the end of the s, Honda had developed into one of the leading car manufacturers in the world. Honda's success continued into the new decade. When Honda began selling cars in the late s, no one could have predicted that Honda would ever surpass Chrysler Corporation to become the third largest seller of cars in the United States. It happened, however, in Yet Honda's success in an arena as competitive as the automotive industry could not continue indefinitely.

In the luxury car market, Acura's sales decreased 17 percent as well, battered by competition from Toyota's Lexus and Nissan's Infinity.

Honda even lost a significant portion of its share of the Japanese market. With over 40 percent of its worldwide sales located in the United States, Honda started to fight back on American soil. After Soichiro Honda died inthe company initiated a comprehensive reorganization. Led by Nobuhiko Kawamoto, the company's president and chief executive officer, Honda reorganized its Japanese, European, and North American units into autonomous operations to improve cost effectiveness.

Finally, Honda introduced its first four-wheel drive vehicle, to compete with already established models such as Isuzu's Rodeo. Ironically, Honda would have to endure the same squeeze that U. In order to compete in the tough automobile industry environment, Honda focused much of Company Offer attention on research and development in and As a payoff, the company received a substantial amount of positive press related to its efforts.

First, in it was noted that Honda's power product engines were the first to meet new California emission regulations. Later that year, Honda's experiments with alternative power sources for automobiles led the company to win the world's largest Solar Car race--the World Solar Challenge--with its Honda Dream.

By then, cumulative world production for the Civic had reached ten million units, and cumulative world production of Bergeron Pecan Company New Roads Honda automobiles had surpassed the 30 million unit mark. Late that year, Honda introduced another vehicle to its product line--the sport utility vehicle CR-V. Honda also attempted to bolster U.

That same year, the Valkyrie--a U. Honda won the World Solar Challenge once again in Also inthe company reached the cumulative production milestone of million units for its motorcycle line, and of 30 million units for its power product line. Honda's sales continued to rebound, and the growth led the company to open production facilities in many new locations around the world. For instance, in alone, new production lines of different Honda products were started in India, Vietnam, Turkey, Indonesia, and Brazil.

In Honda once again signed a joint venture agreement in China--this time to produce and sell cars. Soon thereafter, Honda made headlines when its U.

In fact, no other Japanese-owned automobile company had ever approved and instituted a union structure before. Among some of the complaints against the company by workers were working conditions, retirement plans, and special treatment of temporary workers.

Honda - Wikipedia

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Honda Motor Company: Our History Honda

Learn the fascinating history of the Honda Motor Company from our start as a Japanese automobile company to a leading mobility innovator in Honda North America. Learn the fascinating history of the Honda Motor Company from our start as a Japanese automobile company to a leading mobility innovator in Honda North America. ...…