Jessica Alba's Honest brand made its name by selling nontoxic, eco-friendly products to parents. The company continues to deny wrongdoing in that case. But it's one in a series of highly publicized lawsuits and recalls that Pioneer Trust Company hurt the brand's image, experts say.

Alba, who has two daughters ages five and nine, founded The Honest Company in as a consumer products company that pairs smart design and with a growing market for organic products. The Playa Vista, California firm launched with 17 home products sold online only. The detergent settlement, which stemmed from a Wall Street Journal investigation in Marchis just one example.

Related: If you bought Honest Company detergent, you could score a refund. In Septemberthe company was sued by a customer who said its Honest Company Brand doesn't work and isn't really "natural. The baby formula case was dismissed by a judge in Honest Company Brand.

Claims about the company's sunscreen are still being litigated. Recalls have Honest Company Brand been a problem of late. Last month, Honest Company Brand company recalled baby wipes "out of an abundance of caution" after it detected mold in some packages.

The company also recalled its baby powder in January over concerns it could cause "skin or eye infections. Honest outsources the manufacturing of its products. Honest baby wipes are made in Chinaalong with its dish towels and diaper caddies. The company's diapers are made by a U. Honest told CNNMoney that it looks for "best-in-class manufacturing Honest Company Brand regardless of where they are located. Rumors abounded about an IPO. That never materialized.

Nor did a potential sale to consumer products behemoth Unileverwhich the company was said to be exploring last September. Unilever UL scooped up competitor Seventh Generation instead. Honest says its customers remain devoted. After all, the market for its products is hot.

Jessica Alba: Honest is a brand you can trust. Personal Finance. CNNMoney Sponsors. SmartAsset Paid Partner. These are your 3 financial advisors near you This site finds and compares 3 financial advisors in your area Check this off your list Willamette Pie Company retirement: talk to an advisor Answer these questions to find Honest Company Brand right financial advisor for you Find CFPs in your area in 5 minutes.

NextAdvisor Paid Partner.

The Honest Company Bed Bath & Beyond

The Honest Company. Daunted in their search for effective, safe, eco-friendly, affordable and convenient baby and home products, California native, actress and mom Jessica Alba joined forces in 2010 with author, former-CEO and concerned dad Christopher Gavigan ……