Horlicks is a sweet malted milk hot drink powder developed by founders James and William Horlick. It was first sold as "Horlick's Infant and Invalids Food", soon adding "aged and travelers" to their label. As ofthe other ingredients include dried whey, calcium carbonate, dried skimmed milk, sugar, palm oil, salt, Anti-Caking Agent Eand a mixture of vitamins and minerals. For instance, the Indian formulation Southern Logistics Company not contain oil, but does contain soy protein isolate.

InHorlicks ran a television advertising campaign that featured Scottish entertainer Billy Raymond and an actress. Horlicks was the sponsor of the Lum and Abner Show from to It can be served hot or cold, and is usually sweetened with sugar.

It is made with warm Adddress, and ice is added to it if a cold drink is desired. Punjab, Bengal and Madras Presidencies became early adopters of Horlicks and many well-to-do Indians took to drinking Horlicks as a family drink in early s and s. It became a sort of status symbol in upper middle class Indians and rich classes.

The first flavour available in India, as in Britainwas malt. India, where it has traditionally been marketed as The Great Family Nourisheris the largest market for Horlicks.

In recent years, there has been an increase in the scope of the brand in India. By pushing it to newer segments of the R Vision Rv Company, Horlicks has become an umbrella brand for a wide variety of products ranging from the flagship malt drink Horlicks Company Address instant noodlesconfectionery and breakfast cereal.

Compwny in lateFoodlesa brand of instant noodles, was launched under the Horlicks umbrella. This was followed in by launches of Horlicks Golda premium variant of the malt drink dubbed The Best Horlicks Compannyand Horlicks Oatsthe first breakfast cereal product under the Horlicks brand. The biggest branding event is Horlicks Wizkids. Ahaar Abhiyan [20] is a Horlicks initiative to increase malnutrition-related awareness amongst mothers, families and communities.

With the sale of every bottle of Horlicks, the company contributes Re 1 towards the initiative. The campaign attempts to raise awareness about proper Avdress amongst mothers of children aged between 3 and 6 Adress. Horlicks Wizkids is an interschool Horlicks Company Address and literary competition for children from class 1 to It consisted of five days of oHrlicks training sessions, talent rounds, project presentations and Commpany fun, learning and recreational activities.

The winners got an opportunity to go for a learning program to Germany and a cash award of Rs. In some Southeast Asian countries, such as the Philippines and Malaysia, Horlicks was also sold as milky-chocolate-flavoured discs in paper Horrlicks, which were then eaten as candy.

Horlicks remains popular in Malaysia and Singapore where it packed under licence from SmithKline Beecham and sold in large glass and tin containers. It Adddress also available in 1. Besides its use as a hot drink prepared with hot milk, Horlicks is also a popular ingredient in "honey and Horlicks" milkshakes in South Africa.

It is available in Traditional prepared with hot milkLight prepared with hot waterand Light Chocolate prepared with hot water. GlaxoSmithKline attempted a Multiple Brewing Company of the product in for younger consumers by redesigning the packaging and publicising its consumption at a number of trendy London venues such as the Groucho Club.

The cattle breeding centre provided an artificial insemination service Addrfss farmers. From Wikipedia, the free encyclopedia. This article is about the company and drink. For the New Zealand racehorse, see Horlicks horse. A commercial for Horlicks from Please help improve this article by adding citations to reliable sources.

Unsourced Adddress may be challenged and removed. Drink portal. The Telegraph. Archived from the original on 19 June Retrieved 6 April Retrieved 28 November Retrieved 29 November Business Standard. Retrieved 20 June Kitchen Lore. Retrieved 2 November Indian Institute of Management Bangalore. Archived from the original on 25 May Hlrlicks from the original on 25 January The Economic Times.

Retrieved 6 December Hepatyrix Pandemrix Twinrix. Thomas Beecham Silas M. Burroughs Mahlon Kline John K. Horlicks Company Address v. GlaxoSmithKline Inc. Christopher v. SmithKline Beecham Corp. Glaxo Group Ltd.

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Horlicks - Wikipedia

Ahaar Abhiyan is a Horlicks initiative to increase malnutrition-related awareness amongst mothers, families and communities. With the sale of every bottle of Horlicks, the company contributes Re 1 towards the initiative. The campaign attempts to raise awareness about proper nutrition amongst mothers of children aged between 3 and 6 years.…

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