Traverse City, Jean Card And Gift Company Papyrus The Seven Elms Resort outlines how it will provide quality hospitality services, cost-effectively, in a popular northern U.
This plan successfully raised capital for property acquisition, renovation, and company start-up related costs. We seek funds for the acquisition and renovation of Seven Elms Resort, an adult-marketed, room "boutique style" hotel specializing in a couples' "getaway" to provide relaxation and recreation in Benzie County, a popular tourism spot located next to the state of Michigan's Lake Michigan.
Moderately priced between the high-line hotel properties and the older motel strips, Seven Elms Resort shall fill an affordability niche not presently available in Benzie County.
With this refurbishment and Klar And Danver Company new amenities, Seven Elms Resort will form the basis of a highly profitable hotel venture. We are seeking funds to develop and expand the business in a phased approach, as highlighted within this document.
Seven Elms Resort's owner, Steve M. Blackburn, has an extensive business background, including over 14 years of experience developing a variety of businesses. Blackburn received his B. Desiring to return to his own business, he wishes to establish Seven Elms Body Back Company Inc, Inc.
The foundation for the plan is a combination of primary and secondary research, upon which the marketing strategies are built. Discussions and interviews were held with a variety of individuals involved with other similar businesses to develop the proforma data, review the market potential, and competitive situation. Renovation in the Prairie Style period, our hotel's design elements and furniture will reflect this "organic" approach and provide an overall comfortable experience.
Seven Elms Resort shall specialize in meeting an individual or couple's needs. As growth warrants, the acre site would allow for future expansion of the lodging portion of the resort Phase II. In today's highly competitive environment, formal business planning is an essential element in achieving business success. A well-written business plan is primarily a communication tool used to obtain financing.
Considering that lenders are inundated by numerous investment opportunities from which they choose only a few, this business plan describes our story and how we intend to grow. Seven Elms Resort, Inc. Sophisticated business planning helps management answer questions, such as: What will be our record of achievement?
How have we fared compared to our competitors? Are we setting realistic and attainable goals and objectives? Constructive and useful business planning requires a broad-based understanding of changes taking place in the marketplace in which the company competes, or plans to compete, and the ever-changing financial markets. In-depth technical skills in a variety of disciplines such as financial analysis, sales and marketing, latest technology, and managing growth are critical components Hotel Management Company Business Plan assessing a company's opportunities and risks.
The management of Seven Elms Resort, Inc. Blackburn has sought legal assistance and advisors to develop the Seven Elms Resort concept. Steve will maintain an active management involvement in every aspect of daily resort operations.
This plan reflects his vision. The business of Seven Elms Resort, Inc. Management is soliciting commercial finance partners who share its vision and desire to participate in this exciting business opportunity in the resort community of Benzie County, Michigan.
The preferred location is a acre parcel with 8 acres of woods. Of the 18 rooms, 3 are executive suites, with Jacuzzi tubs, and one of them will be converted to an onsite manager's apartment. Each room has individual climate control, direct-dial phones, and televisions. The grounds are beautifully landscaped. The motel is located in the motel district of Benzie County and is situated on 9.
Approximately 7 of the 9. The motel has a partial basement and includes a laundry room with two washers and two dryers. The exterior is cedar and the roof is pitch and pebble. The building is seated on a poured concrete and a concrete block foundation. Interior walls are concrete block and drywall. The flooring is carpet and ceramic tile.
There are casement windows and wood storms and screens. There is a basement area under the living quarters and a portion of the motel. Other improvements include a 2-car garage with 2 electric door openers. A detached storage shed is located to the rear of the manager's apartment. Land improvements include a blacktop driveway and parking lot with 23 parking spaces, concrete sidewalks, a lighted tennis court, street signage, and beautiful landscaping with a mature variety of trees and shrubs.
Mechanical systems include five gas hydropic, two gas forced air furnaces, electric baseboard heat, individual heat, and central air for each unit; gallon hot water heater, amp electrical service, intercom system, two central vacs, water softener, sump pump, 4-camera security system, cable television, smoke alarms, and telephone system.
This business plan serves to detail the direction, vision, and planning to achieve our goal for providing superior and comprehensive hotel and lounge services. Our plan objectives are:.
Combined with an on-site lounge, a grilled food service, an indoor and outdoor pool bar, and a morning continental breakfast offering, we shall differentiate ourselves by becoming a "boutique style" resort versus simply another motel. SinceSteve has had extensive experience in creating and managing organizations for environmental and economic development-oriented companies involved in nationwide projects.
Past SBA clients include service and manufacturing organizations. He has started previous business and corporate subsidiaries and looks forward to managing Seven Elms Resort on a daily basis. Currently, Steve is an M. Steve Blackburn will manage all aspects of the business and service development to ensure effective customer responsiveness. Qualified resort associate professionals will provide additional support services. Acrylic Ideas Company Llc has joined the American Hotel and Motel Association.
This phase involves preparation and development of Seven Elms Resort. Until the ideal property is acquired, Seven Elms Resort, Inc. Steve Blackburn, its How To Create Company Facebook Profile. The property will establish its own Prairie Style identity, management directives, and capital. Incorporating a total quality management approach and a guest appreciation program, Seven Elms Resort will develop key repeat guests and lounge patrons.
Through word of mouth and advertising, our reputation as an affordable "boutique style" resort shall grow. Property renovation will include the makeover of 18 to 17 rooms with 3 suites and the conversion of the present onsite property manager's house to lounge gathering space.
New construction includes a bar room addition, extra parking lot build-out, and an outdoor pool. Operation "as is" of the facility would continue through the summer and fall. The hotel will close for the winter months for its build-out and renovation.
Continue implementation of sales, advertising, and marketing strategies developed in Phase I. Identify and pursue additional guest markets, i. Internet room guarantee services. Seven Elms Resort shall evaluate its room occupancy position to determine if a facility expansion is warranted.
This Plan does not contain funding needs for this Phase. People who are completely new to the area, or who have few established connections, may look to the Yellow Pages or other advertising to establish available services, then call for information or pricing. A good portion of the past guests to the property will no longer return, as the present ownership has operated the property as a Christian retreat-style motel.
Strengths of Seven Elms Resort, Inc. He has extensive development experience and a track record of hiring the right people and training them. Blackburn understands the service sector business, has traveled extensively frequenting numerous lodging establishments, and has gained invaluable experience in organizational management. The close locality of Lake Michigan offers an affordable alternative to a flyaway destination. Located just two blocks from Lake Michigan and downtown Lakegrove, the area has several golf courses, two ski hills, water recreation activities, numerous dining establishments, various retail and specialty shops, art galleries, theatre entertainment venues, and the beauty and serenity of Lake Michigan, which has made this county a famous Midwest tourist destination.
Traverse City began to prosper in the s, becoming a desirable resort area. Our Prairie Style surroundings will attract and retain guests who appreciate such refined environments. Seven Elms Resort management will not move the project forward until it has obtained an option to acquire one of the 19 Benzie County, Michigan, liquor licenses. As faced by all businesses, the proper insurance needs shall be met and all operations and policy manuals shall be reviewed by appropriate legal experts.
The facility will obtain all the necessary building permits prior to construction. Present facility zoning allows for this proposed use, including a bar, cabaret, grill, and dance floor space. Computer programs greatly simplify the financial recordkeeping for today's businesses. As a small business, Seven Elms Resort will need to watch its expenses closely. By utilizing the existing software packages available in the hotel industry, including: room and facility management database, controlled Hotel Management Company Business Plan and inventory measuring systems, and room key cards that allow patrons to charge directly to their room account, this technology shall assist management in controlling costs, reducing cash management, and maximizing revenue.
Seven Elms Resort shall attract the resources necessary Jobeasy Services Company Limited train and operate the system in order to generate the reports and manage the inventory. A listing of the hotel and motel properties in Benzie County, Michigan sourced through Midwest and the Ameritech Directories is as follows.
Note: Other properties on Lake Michigan, but outside the city limits, are not included :. Hotel and motel properties in adjacent communities are not listed, however, they do advertise in the Yellow Pages.
Seven Elms Resort hotel and lounge is attempting to carve out a fourth segment in the lodging market; that of a "boutique" style, high-line property at mid-line pricing geared towards adult couples and not marketed to families.
A review of competitors' marketing strategies reveals no one targeting this market segment. Hotel and lounge is a referral-driven business—new business can be obtained by encouraging and rewarding present guests to refer future guests. Live piano, or jazz style trio, on the weekends will add excitement to the resort and draw community residents and guests from other properties. A hypothetical behavior sequence model for a new customer future guest contemplating using a hotel and lounge service for the first time might look something like the following based on discussions and interviews with potential guests :.
Individual or couple decided to getaway for a few days.
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