Mike's is initially focusing on the food industry with plans to diversify with new industries served. Mike's has chosen the trucking industry as the growth prospects are encouraging and stable, with trucking dominating the freight industry in this country. Mike's will offer both for-hire trucking as well as private carriers.

Mike's services will be especially attractive to the food industry, as participants in that industry typically use referrals, reputation, and customer service as purchasing variables. Mike's will serve four different market segments. The first, as mentioned earlier is the food industry. Mike's Trucking is lead by Mike Smith, a 15 year industry veteran. Mike felt that it was instrumental to have experience within an industry at all levels.

It was quickly obvious that Mike has skills beyond driving trucks and moved into management for three years. It was ten years of experience at Yellow that provided Mike with the skill sets, experience, and confidence to decide to open his own trucking company business. Mike's will employ three distinct marketing efforts to raise awareness about the company and generate new customers.

The first strategy is How About That Trucking Company use of promotions. This will focus on press releases and advertising using various different media. The second effort will be the use of incentives. The incentives will be offered to existing customers. The last effort will be printed brochures. These will be distributed to new and existing customers.

How About That Trucking Company Trucking Service is a customer-centric organization looking to become one of the premier trucking companies in the USA. Profitability is forecasted to occur at month three. The mission of Mike's Trucking is to be the leading trucking company servicing the United States. Your business plan can look as polished and professional as this sample plan.

It's fast and easy, with LivePlan. Business planning has never Advt Company easier. With complete sample plans, easy financials, and access anywhere, LivePlan turns your great idea into a great plan for success. Services Mike's will offer both for-hire trucking as well as private carriers. Customer Segments Mike's will serve four different market segments. Management Mike's Trucking is lead by Mike Smith, a 15 year industry veteran.

Marketing Mike's How About That Trucking Company employ Mockingbird Company distinct marketing efforts to raise awareness about the company and generate new customers. Start your own business plan Start planning. I just wrote my first business plan in 24 hours using LivePlan and it's beautiful and complete.

Start Your Plan. Plan Outline 1. Create your own business plan Business planning has never been easier. You can download this complete sample plan as a text document for FREE. Try the 1 business planning software risk-free for 60 days Start Your Plan No contract, no risk. Built for entrepreneurs like you.

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