Then you may be forced to rebrand or face embarrassment, failure or even aggression. Before jumping into choosing a brand name, check out this video to get the basics of building a brand identity.

SignUp Now. Sure — come up with a working title. Having created your brand avatar, it is also necessary to define a brand archetype when coming up with a brand name that will work. Put simply, the goal is to understand as clearly as possible what your brand will mean or represent, which is an essential prerequisite for deciding upon the best brand name to attract potential customers.

The concept of the archetype is derived from Jungian psychologybut there is no need to go deep into that. Click To Tweet. Another helpful way to think of this is to ask yourself how your brand will create an emotional resonance with your intended customers. Zoho Company Recruitment 2019 brand values do you want to communicate?

Would a pun or play on words be appropriate for the image you would like to build for your business? Or do you want to bring a sense of luxury to mind? There are 12 main brand archetypesincluding the Hero, the Innocent, and the Outlaw, to name just a few. Spend some time deciding which one fits your brand the best. If you need some inspiration, this guide includes some great insights on how to create your own brand style guide.

SignUp Free. The next task is to generate brand name ideas, which both represent your brand archetype and appeal to your brand avatar. There are no hard and fast rules for this, but here are some general principles that can help you out. The perfect brand name for your startup will generally be short, simple and easy to say. Start with some simple word association games.

Write down, say or shout as many words associated with your brand as possible. You want ideally to have dozens, or even hundreds, of contenders. These can then be narrowed down to just a few which you or your team think are worth testing out. A good place to start is with this in-depth article from Squadhelp, which exhausts all angles of choosing a brand. To kickstart the process, you might try inventing a completely new word or combining two ordinary words to form a new one — Footjoy is an example of this.

Those from the romance languages — like French, Spanish or Italian — are often very effective in naming luxury goods, particularly in markets such as clothing, jewelry, cosmetics, perfume, food, and wine. Use Google Translate or do a simple web How To Brand Your Company Name social media search to mitigate this risk of this happening.

Once you have a shortlist of possible brand names, it is important to check that they are not currently in use. To do this, you should:. This will let you figure out how appealing and memorable your potential customers find them. If you are a How To Brand Your Company Name new startup, the testing may form just part of your market research, which may be conducted among family, friends, colleagues and on social media. Whatever the case, make sure you test your chosen brand name thoroughly and objectively.

Remain skeptical. Pay attention not only to what people say and how they respond — but also their very initial reaction. So go out there, capture all the relevant domains, Facebook pages, Twitter accounts, and anything else necessary to finalize the process.

Your brand name will only be one part of the long-term development of your brand. This was a process. So define your company and what How To Brand Your Company Name stand for, and share it with the world. Have you recently started your own business? Share the process you used to find the perfect brand name with us in the comments Kelsey Hayes Company. Originally Posted: June 7th, Save Save.

Skip to content Linkedin. Make links part of your branding strategy Stand out from the crowd with branded links SignUp Now. How will your brand create an emotional resonance with your customers?

Vincent Magaline.


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Business Name Generator - Free Company Name Generator

Using a domain name generator to inspire you isn’t lazy. It’s smart. You’ll be surprised how many good ideas your competitors haven’t thought of yet (and that maybe didn’t occur to you, either). To get thousands of company and domain name suggestions instantly, simply plug your company’s core concept into the field above.…