The Honest Company is making its first move to grow outside of North America: Next spring, the non-toxic brand founded by Jessica Alba will launch in Western Europe, the company tells Inc. But there's a catch: The diapers, wipes, and cleaning products that helped build the brand won't be available. Only Honest Beauty, the company's relatively newer line of makeup, skin care, and hair care products, will be on store shelves there beginning in April For one thing, the diaper market in Western Europe is notoriously tough to crack.

Gross profit margins on cosmetics can be Westmoreland Medical Equipment Company high as 70 to 80 percent. If Honest Jessica Alba Sells Honest Company still looking to become an acquisition target, he added, "in the long run, beauty may be a much better business to be selling than the personal care side of things.

Honest's diaper sales, he says, are up 10 percent. The Clorox veteran took over from previous Honest chief executive Brian Lee, shaking up the management structure and shifting the brand toward broader retail distribution.

Nick is showing me the ropes," Alba told Inc. Beauty is also the massively bigger business opportunity abroad.

The Honest Company - Wikipedia

The Honest Company is an American consumer goods company, founded by actress Jessica Alba, that emphasizes household products to supply the marketplace for ethical consumerism.The company had $250 million in 2016 sales, and was valued shy of $1 billion as of October 2017. The Honest Company has raised multiple rounds of venture capital, and was anticipating an initial public offering as of 2016.Key people: Founder / Chairperson Jessica Alba, CEO ……

Our Story About Us The Honest Company

I created The Honest Company because you shouldn’t have to choose between what works and what’s good for you. - JESSICA ALBA, FOUNDER. WHO WE ARE. We’re a wellness brand empowering people to live happy, healthy lives. And we’re also people, just like you. When our founder couldn’t find one brand to trust for all her everyday needs ...…