KitchenAid is an American home appliance brand owned by Whirlpool Corporation. The company was started in by The Hobart Manufacturing Company to produce stand mixers; Youth Performance Company Minneapolis "H-5" was the first model introduced. The company Johny Sagarika Film Company stiff competition as rivals moved into this emerging market, and introduced its trademarked silhouette in the s with the model "K", the work of designer Egmont Arens.

The brand's stand mixers have changed little in design since, and attachments from the model "K" onwards are compatible with the modern machines. The first KitchenAid Kitchenaid Company was based on Josephine Kawaii Slime Company Amazon Cochran's original design introduced to the public at the Chicago Fair in The idea of a stand mixer was formulated by Herbert Johnston, an engineer working at the Hobart Corporation.

He had been inspired after seeing a baker mix dough, and thought that there must be a better way of doing the task. Indevelopment began, and soon the model "H" mixer was launched for industrial work. The U. Navy ordered mixers for two new Tennessee -class battleshipsCalifornia and Tennesseeas well as the U. Navy's first dreadnought battleship, South Carolina. InHobart stand mixers became standard equipment on all U.

Navy ships, prompting development to begin on the first home models. The first machine to carry the KitchenAid name was the ten-quart C model, introduced in and built at Hobart's Troy Metal Products subsidiary in Springfield, Ohio. In Baby Care Company Names, KitchenAid introduced the H-5 mixer as its new home-use offering.

The model "G" mixer, about half the weight of the "H-5" was released in August KitchenAid mixers remained popular, and in the late s, Kitchenaid Company factory would completely sell out its products each Christmas.

The factory was closed for the duration of World War II. After the war, production started up again in when the factory moved to Greenville, Ohioto expand capacity.

The product range expanded beyond stand mixers for the first time inwhen dishwashers were introduced. Inthe company purchased the Chambers Company to incorporate its range of cookers into the KitchenAid brand.

Inretailer Williams-Sonoma was opening new stores across the United States and released a cobalt blue stand mixer for the company. Although the retailer had been carrying KitchenAid products sincethe new stores introduced the mixers to a wider range of home cooks.

This combined with a change in marketing strategy for KitchenAid, which resulted in a doubling of brand awareness over the course of the following three years. KitchenAid began manufacturing blenders and other small appliances in the mids. Following the success with Williams-Sonoma, specific points of purchase were set up in department stores such as Kohl's and Macy's. Specific color mixers were released for specific retailers or to benefit charities, such as a pink mixer released to Kitchenaid Company funds for breast cancer research or mixers sold at Target stores being Kitchenaid Company in that company's signature shade of red.

The ProLine range of appliances was launched in with an initial six-month exclusivity agreement with Williams-Sonoma. Egmont Arens was hired in the s to design a low-cost series of mixers.

This resulted in the production of the KitchenAid Model "K" which showed streamlined lines for the first time, and the KitchenAid standard design has remained relatively unchanged since then. Patent and Trademark Office. There is an attachment hub on the front of each mixer. Every KitchenAid mixer since the introduction of the Model "K" has allowed for cross-generational attachment compatibility, meaning that attachments from the s can be used on modern mixers, and vice versa.

Note that this cross-generational compatibility extends only to attachments powered through the hub. Other accessories beaters, bowls, etc. All KitchenAid stand mixers are assembled in its factory in Greenville, Ohio. The die-cast parts of the machines come from various manufacturing plants around the world and are hand worked to remove imperfections on the metal cases.

A factory tour, known as the "KitchenAid Experience" is conducted by the assembly line workers. From Wikipedia, the free encyclopedia. National Inventors Hall of Fame. Retrieved 19 October Archived from the original Denver Construction Company Nc on 27 October Retrieved 26 January Let Them Eat Cake.

Chicago: Dearborn Trade Publishing. The HobartizerTroy, Ohio, Encyclopedia of Modern Everyday Inventions. Westport, Conn: Greenwood Press. The New York Times. Retrieved Upper Kitchenaid Company River, N. Deconstructing Product Design. Beverly, Mass. Retrieved October 9, Retrieved 7 Nov Watch it Made in the U. Emeryville, CA: Avalon Travel.

Retrieved 7 March Categories : mergers and acquisitions Kitchenware brands Whirlpool Corporation brands Manufacturing companies established in American brands Home appliance manufacturers of the United States.

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About us. Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed ...…