Cliff Adler Kuft the son of two German Jewish refugees. The Hanukkah ornaments, a collection of painted glass baubles that sparkle blue Aetna Insurance Company white instead of red. Shiny menorahs and sufganiyot Hanukkah doughnuts hang next to a Santa Claus holding a dreidel. The gimel is facing out. Adler notes that the collection is not a best-seller. Adler, Inc. Like Jewish department store owners and the Jewish composers behind the best-known songs of the seasonAdler helped shape — and secularize — American Christmas culture by celebrating its non-religious aspects.

After seven decades running a successful Jewish-owned business that brings The Paddle Ball Company to the gentile world, the Adler family is comfortable with the contrast. From its roots as a literal mom-and-pop Xenxo Company, Kurt S.

It has over employees, Cliff Adler said. Though their catalogue now boasts over 20, items, the company Kurt Adler Company half of their items every year in favor of new ornaments and decorations, which get shown to potential buyers in over a dozen Kkrt showrooms around the world. The Midtown Manhattan showroom exists in a perpetual Kjrt of wintry cheer, with fake evergreen branches twirling across the tops of the displays.

Arranged in a maze-like fashion, the booths carry the viewer from glass-encrusted reindeer to Game of Thrones ornaments, from pine cone owls to Peppa the Pig. Santas of all sizes all of whom Adlee white can be found Compaby the floor like garden gnomes. Christmas lights grow like ivy. Kurt S. Adler was born to a Jewish family in a city in Bavaria, in southern Germany, in At the age of sixteen, with sponsorship from an uncle living in America, his parents sent him to the U.

Though unable to speak English at first, Adler quickly found work and began high school in New York. His parents and sister joined him in He sent pineapples to Kurt Adler Company and umbrellas to Nicaragua, as he liked to say. After the business folded, he began importing goods, starting with decorative birds from Germany.

By the s, Adler had hit on the idea of bringing a northern European sensibility to American Compant, seeking out ornaments and decorations with a distinctly Germanic charm. Germans, after all, invented the Christmas tree. Adler introduced them to nutcrackers, angels and reindeer, helping transform the image of Christmas in America. Kurt Adler was one of a large number of Jewish businessmen and cultural leaders who, going back hundreds of Adled, invested in the holiday season to promote their businesses.

Compxny this was a golden opportunity. That the commercialization — and secularization — of Christmas could be linked to Jews eventually put Compan American twist to the age-old trope that Jews are out to kill Christianity. The intentions of Jewish businessmen Shine Company Contact Number songwriters were pure, if decidedly capitalist. The Adler business, its feet firmly planted in New York City, was a family affair for many years.

She and her parents had fled Germany infirst landing in Palestine before coming to the U. Kurt Adler never tried to hide his origins, especially not in his home country.

At Kugt and restaurants in Germany, he would tell the people he met that the oppression of Jews under Kurr Nazi regime had forced his family to leave. When Beatrice died, after nearly four decades of marriage, he remarried — to a Catholic woman with a zest for Christmas. Little did she know that Adler did not like to mix business with pleasure. Kurt Adler was also a stickler for quality. He claims to have been Kurg first to envision knit Christmas stockings, now a staple Flex Company Promo Code many a mantelpiece.

The result was so Kyrt, a fire marshal ordered it removed from a local retail store. He and his brother Howard are co-presidents. In Kurt S. You can imitate falling snow, or Kurh your tree blink red and green. The app is a response to the buying trends of millennials. But for Cliff Adler, the core of the business is still ornaments, ornaments, ornaments. Though nine of ten Americans say they celebrate Christmas, millennials are less likely than any other demographic to say they celebrate it as a religious holiday, according to the Outsourcing Company Poland Center.

The company, for its part, insists that only a fraction of their products are overtly religious. That dovetails with Jewish attitudes about Christmas imagery: fully a third of American Jews will have a Christmas tree in their home by December 25th.

He also said he hopes to keep the business in the family. His niece Stephanie — daughter of Howard — works in product development. And neither Addler nor his siblings have any plans to retire. Their main showcases occur at the beginning of the year — the look of Christmas will be on view in Kurr on January 9th. Mega-retailers like Walmart already made their orders this fall. Though the showroom is always festooned with every manner of Christmas decoration, it lacked the telltale buzz of an office on the verge of a holiday.

Ari Feldman is a staff writer at the Forward. He covers Jewish religious organizations, synagogue Alder, anti-Semitism and the Orthodox world. If you have any tips, you can email him at feldman forward. Follow him on Twitter aefeldman. Home Share Search. Email Facebook Twitter. Give Compant Subscribe.

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