Selling over 70 billion bricks every year across countries, Danish brand LEGO produces over 3, different types of parts in over 60 different colors. The company appears to be taking these concerns seriously, having announced relatively recently that it would be producing blocks made from plant materials inbut is there a possibility that in the future, all of LEGO's blocks might be made of an alternative to plastic?

On Neas front, we're already making progress with, for example, packaging. I myself still have my own LEGO bricks from childhood — they're over 40 years old! They still work, they don't crumble or disintegrate and can still be used to construct things. That's the quality consumers expect, and Lego Company News expect high standards of safety too.

We can't compromise on that Newz on that front, plastic is still our first choice of material. It's not that kind of plastic that's ending up in the trash and polluting the environment.

This is the goal we've set X Company Series Finale for That's why we're saying we're not getting Clmpany of plastics entirely; what we are saying is that we'll be investing money in developing materials that will enable us to maintain the quality and strength of plastics — just that we'll do it using sustainable sources. When I was a kid, we didn't get too many sets so we built what we could using what blocks we had.

Usually, they were houses with little garages where you could park cars. Christiansen is pleased that growth has taken place in all major markets and that LEGO has increased its market share in them. The CEO explained that it was a combination of factors that has helped the company grow, rather than the individual success of one particular set or series, or success in one particular country. Niels B. That's why it's all about being as innovative as possible, being able to surprise kids constantly.

New products must be as strong — or even stronger — than previous ones. There are still quite a lot of adults who still enjoy using LEGO — and many Thegundcompany Com them aren't going back to playing with it once they've had children, many years later; they're doing it for their own amusement. Are they considered a separate marketing target? While many are excellent ambassadors for kids' brands, many are, in fact, simply still fans of building with our Googles Parent Company. They're also a source of new ideas — for example, thanks Legp the LEGO Ideas platform, they can share their creativity with us.

I actually took part in a weekend event for fans, where adults from all over the world turned up with their own constructions from LEGO to showcase, to meet with each other, and to exchange ideas. We're a medium for them and I was proud to have witnessed it. Compang Aguilar, who built a prosthetic arm from LEGO pieces, is a perfect example of how the LEGO system has a much wider range of applications than just as a toy for children.

Nsws story originally appeared on Business Insider Polska and has been translated from Polish. Account icon An icon in the shape of a person's head and shoulders. It often indicates a user profile.

Login Subscribe. My Account. World globe An icon of the world globe, indicating different international options. The Danish company announced just last year that it would be producing blocks made from plant materials in Lego Company News wanted the majority of its production to be sustainable by Lego Sustainable Plastic.

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Lego Group - Forbes

Jun 05, 2019 · The privately-held company is owned by Kjeld Kirk Kristiansen, who is the third richest man in Denmark and the grandson of the company's founder. Lego sales by 8% in 2017 as the company worked to ...…