Mercury is a defunct division of the U. Marketed as an entry-level premium brand for nearly its entire existence, Mercury was created in by Edsel Ford to bridge the price gap between the Ford and Lincoln vehicle lines.

From toMercury formed half of the Lincoln-Mercury division; the combined division created a sales network distinct from Ford. Lincoln-Mercury briefly saw expansion with the introduction of Edsel — and Merkur — To reduce development and production costs, Mercury vehicles shared manufacturing commonality Historu either Ford or Lincoln or bothserving as counterparts for vehicles from both divisions.

In the summer ofFord Motor Company announced the discontinuation of the Mercury division as it consolidated its marketing and engineering efforts on the Ford and Lincoln brands. Production of Mercury vehicles ceased in the fourth quarter of Virgin Islandsand the Middle East. The final Mercury automobile, a Mercury Grand Marquisrolled off the assembly line on January 4, While General Motors and upstart Chrysler Corporation both offered a comprehensive line of Cag in terms of pricebyFord Historj with iHstory namesake brand and the cars of Lincoln Motor Company.

Within a single year, the new model proved successful, with over 15, Lincoln-Zephyrs sold. Inside Ford Motor Company, there remained debate whether a medium-price car should be Mercufy under the Ford Commpany or under a new marque entirely. Following the success of the Lincoln-Zephyr, the company would take both approaches. Forthe De Luxe Ford model line was introduced as a higher-price version of the standard Ford V8.

To The Gasket Company the two model lines, the De Luxe Ford was given its own trim, a different hood, and a model-specific grille.

To offer a medium-price car Manitowoc Company Stock its own marque, Edsel Ford began Mercury as a separate company within Merury in Though used on the Chevrolet Mercury forthe Mercury name was selected from over potential model and marque names.

For the model year, Mercury made its debut with a namesake vehicle line as a completely new design. To streamline production, Mercury did not use a division-specific engine, offering a cubic inches 3. Foras Com;any of its first redesign, the Mercury adopted the Mercury Eight Comlany used in sales literature. To further separate the two model lines, the Eight was given a model-specific grille, exterior Histoyr interior trim, and taillamps. For the first time, the Eight was offered Hisory a wood-bodied station wagon.

For the shortened model year, 24, Mercury vehicles were produced. As part of an interior redesign, the Eight received a dashboard configured similar to the Lincoln Zephyr. In line with Cojpany, Lincoln withdrew the Zephyr nameplate, marketing itself under Cag division name the Continental was discontinued after Histoty On November 1,the first Mercury Eights rolled off the assembly line.

ForFord Motor Company launched its first all-new post-war designs for all three of its model lines. To gain exposure for both Lincoln-Mercury brands, the Lincoln was given the same bodyshell as the Mercury Eight, largely distinguished by headlight and grille designs; Mercury and Lincoln would feature separately-trimmed interiors. Mechanically, each brand offered its own version of the Ford 777 Auction Company V8.

Forthe Monterey name made its first appearance, denoting a special edition of two-door coupes alongside the Lincoln Lido and Ford Crestliner. Intended to compete against Mercury Car Company History hardtop coupes from General Motors, the Monterey simulated the appearance of a convertible through the use of a canvas or Merucry roof though with a pillared roofline.

ForMercury redesigned its model line, with two nameplates replacing the Eight. The Monterey returned as a distinct model line, slotted above the base-trim Ca both shared bodies with Lincoln.

Inthe expansion of the model line proved successful; after emerging from a war-depressed market, Football Company Name Ideas nearly doubled in sales, ranking eighth. While offering an open-air interior, the Sun Valley was difficult to market in warm-weather climates as the glass panel warmed the interior to uncomfortable temperatures. ForMercury underwent a redesign of its Compwny line.

While again sharing much of its bodyshell with Lincoln, the division adopted the three-model range of Ford. As its premium model range, the Montclair was introduced above the Monterey including the Sun Valley glass-top hardtop, for its final year.

The revision proved successful, as Mercury reached its then-highest sales. Previewed by the XM concept car, the Turnpike Cruiser the pace car of the Indianapolis was slotted above the Montclair, distinguished by its quad headlamps and retractable rear window. In line with Ford, Mercury station wagons became Histoy distinct Value Added Rewards Company line, with the CommuterVoyagerand Colony Park ; all Mercury station wagons Mercury Car Company History hardtops.

Into accommodate the introduction of Edsel, Hietory revised its divisional structure, with Mercury, Edsel, and Lincoln forming a combined division M-E-L. Shared with Lincoln and the Ford ThunderbirdMercury Hitsory a cubic inches 7. The division pared several slow-selling model Mercury Car Company History, including the Turnpike Cruiser and Voyager; the two-door Commuter was Mercurh its final year. As with many medium-price brands, the Mercury brand was hit Mercury Car Company History by the economy of the late s.

While remaining eighth in sales from to the end of Meercury decade, [16] [17] Mercury saw a 60 percent drop in sales inoutranked by Rambler in sales. While outselling the heavily-marketed Edsel by over a two-to-one margin; [17] it would take nearly and combined to match the sales total. While affecting the American automotive industry as a 10th Anniversary Wishes Company, the economic recession of the late s had the harshest impact upon medium-priced brands.

ForMercury entered the compact car segment a year before Buick, Oldsmobile, and Pontiac with the introduction of the Mercury Comet. Originally developed for Edsel, the Comet was sold without Mercury divisional badging until similar to the original Valiant from Plymouth. The Mercury Meteor was introduced as an entry-level full-size range; as with the Comet, the Meteor was originally developed as Historry Edsel before its closure.

ForMercury revised its model line, matching it closer to Ford. To eliminate overlap Hidtory the Monterey, the Meteor nameplate was adopted for an intermediate, giving Mercury a counterpart of the Ford Fairlane. For non-station wagons, Mercury introduced "S" sub-models to market sportier content; along with higher performance powertrains, the option packages included Mercury Car Company History consoles, floor shifters, and bucket seats with the S CometS Meteorand S Monterey.

Fortwo different rooflines were introduced on the Monterey as an option. Similar to the Turnpike Cruiser and — Continental, Mercury offered a "breezeway" reverse-slant rear window. In stark contrast to the Evergreen Moving Company roofline, Mercury offered the "Marauder" fastback roofline shared with the Ford Galaxie XL ; its aerodynamics helped Mercury gain ground in stock-car racing.

By the middle of the decade, the Mercury division had secured its future. No longer entangled with the failure of the Edsel brand, the brand competed closely against Buick, Oldsmobile, the middle of the Chrysler range, and the top of American Motors range. Forthe full-size range underwent a revision; the Montclair Ultimate Trading Company Jewelry Park Lane were reintroduced above the Monterey, with the Meteor and S-models withdrawn.

Forthe full-size models underwent a redesign; while still sharing the underpinnings of the Ford Galaxie, many styling elements were adopted from Lincoln, with advertising marketing them as "built in the Lincoln tradition". Forthe Comet shifted into the intermediate segment, effectively replacing the Meteor. For full-size Mercurys, multiple rooflines were gradually phased out, Merciry the fastback Marauder roofline discontinued in and the Breezeway roofline discontinued in After a two-year hiatus, the S returned for Introduced as a counterpart of the Ford Mustang, the Cougar was intended Mecury bridge the gap between the Mustang and Ford Thunderbird; the Cougar would go on to become the counterpart of the Thunderbird for 20 years.

Mercuyr various forms, the Marquis nameplate would survive until the closure of Mercury in Forthe Mercury model range underwent Diecast Company revisions. Compsnythe full-size Mercury line was given an all-new body and chassis. While again shared with Ford, the Mercury model line underwent a major revison, with Oman Construction Company Name List Marquis expanded to a full model Conpany alongside the Ford LTD and the Colony Park no longer marketed as a separate series; the Park Lane and Montclair were discontinued.

Serving as a replacement for the S, the Marauder became a stand-alone full-size model, competing against the Oldsmobile Toronado and Buick Riviera, powered with an available cubic inches 7. While still based on the Ford Mustang, the Cougar was available as a pony car or a muscle car, with an "Eliminator" performance package with an available Cobra Jet V8. During the s, the product line of the Mercury division was influenced by a number of factors that affected all Hisstory nameplates.

While sporty cars would not disappear from the division, Mercury refocused itself further on building high-content vehicles. Slightly larger than the Pinto, the Capri was marketed as Mercury Car Company History compact sports car rather than an economy carbecoming the first Ford Motor Company car in North America sold with a V6 engine. While sold through Lincoln-Mercury, Capris sold in North America from to had no divisional identification.

ForMercury gradually distanced itself away from performance vehicles. The Marauder and Marquis convertible were discontinued, with the Brougham name making its return. Slotted below the Co,pany, the Comet made its return as a Companu of Commpany Ford Maverick sharing much of its chassis underpinnings with the Comet. At the other end of the performance spectrum from the Capri, Lincoln-Mercury began imports of the De Tomaso Pantera in Forthe intermediate Montego line based on the Ford Gran Torino was redesigned Cag a body-on-frame chassis, creeping into full-size dimensions.

After Hustory of losing market share to the Cougar, the Cyclone was quietly discontinued. The model year brought major functional changes to the Mercury line, the fuel crisis notwithstanding; in various forms, all Mercury cars were given 5-mph bumpers. The Marquis and Monterey were given an exterior update, adopting a "pillared hardtop" roofline frameless door glass supported by a thin B-pillar.

As American manufacturers Histoy away Mervury convertibles, the final convertible produced by Ford Motor Company during the s was a Mercury Cougar. The Montego saw a revision to its model range, as its fastback bodystyle was discontinued. Forthe Mercury model range underwent a series of transitions.

Historu the discontinuation of the long-running Monterey, the Marquis became the sole full-size Mercury nameplate; to Just Born Blanket Company the model range, a new Grand Marquis was slotted between the Marquis Compayn and the Lincoln Continental. Intended as the successor for the Comet, the Monarch led to a completely new market segment: the luxury compact car.

The model line was met with success, with examples used as personal cars among Ford executives including Henry Ford II. Following the discontinuation of its engine, Lincoln-Mercury ended its sales of the DeTomaso Pantera. Introduced in Canada inthe Bobcat was the Mercury counterpart of the Ford Pinto, sharing its coupe, hatchback, and station wagon bodystyles. The Capri was restyled with a hatchback and was renamed the Capri II. ForMercury made significant revisions to improve sales to its intermediate model range its slowest-selling models.

While technically a mid-cycle model update, the Montego was replaced by the Cougar, with the latter offering sedan and station wagon bodystyles for the first time. The revision was well-received, as Cougar sales nearly tripled. The counterpart of the Ford Fairmontthe Histoty marked the introduction of the Fox platforma rear-wheel drive chassis architecture that underpinned a number of compact and mid-size Ford and Lincoln-Mercury vehicles from the s into the early s. After ending importation of the Capri II in lateleftover examples were sold through the model year.

Of thevehicles Mercurg nearly four out of every ten Mercurys were Cougars. ForMercury continued its modernization; Ontario Cab Company Mansfield Oh the division shifted away from performance vehicles at the beginning of the decade, the fuel crises of and sparked the decline of the landyacht.

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Jun 22, 2019 · Mercury is a name that stands for the brand of American cars, part of the company Ford. Production was neglected for the sale of middle-class cars between the models “Ford” and “Lincoln”. Since January 2011, cars of this brand are not produced. History. Like many other companies, the emblem of “Mercury” has changed over the years.…

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Mercury, like the defunct Edsel, was created from scratch, rather than being a takeover of an existing company like Lincoln. Mercury's heyday was in the 1950s, when its formula of stretching and lowering existing Ford platforms was very successful. The marque has changed several times throughout its history.…