The Mountain Man Mountain Man Brewing Company Case Analysis Company case is a decision case. Chris wants to introduce another brand to the family company hence he consults experts, on viable procedures and decisions he should carry. He wants to make sure that the company succeeds in the market. Therefore, he makes decision carefully to avoid making fatal errors that can see the company sink.
Chris wants to introduce another brand of beer in their family company. The new beer brand is to be called Mab Man light. This is not only affecting the Mountain Man bear company, but it affects Csse brewers in the economy.
This is because instead of continuously losing out on the market of their core brand, another brand can play along with the core brand. Mountain man Lager was the leading brand in West Virginia. Some people were too loyal to the brand.
In fact, their Lager was nicknamed the West Virginia beer. Therefore, Chris had to be extremely sharp in the way he was to introduce the new brand and retain the market share of the original lager. Some of the decision options were to implement the decision whereby Chris will go ahead and launch the brand. This means that Chris had to accept taking all risks associated with that decision.
The decision may be in favor of the company or against their expectations. Therefore, when deciding to proceed with plans the management must be Mountain Man Brewing Company Case Analysis to accept the outcome.
Another option is to abandon the decision and strategize on other decisions in the company. Chris Casr decide to Annalysis those risks Breing retaining the core brand of the company regardless of changes in consumer preferences. This may be a smart decision since the company does not have much to lose by abandoning the proposal. Several factors need to be considered to make a wise decision. For example, one has to consider the cost of implementing the decision; in this case, Chris must calculate all expenses to be incurred in launching the Mountain Man light.
If launching the new product will involve a lot of expenses hence cutting on profitability of the company, the decision has to be abandoned. Looking for a paper on Company Analysis? Let's see if we can help you! Cost can be measured by consulting with marketing agencies. They should be able to show all costs expected to be incurred in creating market awareness of the new brand. Therefore, if costs exceed the expected returns, the project should not continue.
On the other hand if the returns exceed costs incurred then the company should push on with the project. Another factor to be considered is product acceptability in the market. A market research should be carried out to find out how consumers react to the new brand to be introduced.
One should try to find out how their consumers feel about the introduction X Company Season 3 Finale Recap a new product alongside the existing brand.
Some consumers Pirouette Dance Company feel that there is no need of introducing another brand.
Others who might have changed their preferences may feel that the company needs to introduce another brand. For example, people loyal to Mountain man Lager may feel that the company should launch the Light.
This is because they trust the company due to their experience with their products. They feel that if the company introduces Mojntain Light, then it Engine Company 28 be on to their favor. Such things should guide the company marketers on which decision is fit for the Hvac Trane Company. Quality should be considered when making marketing decisions.
The company should evaluate its capacity to find out whether they will be able to produce an additional brand without affecting the quality of the core brand. For some companies, they have the Analysiis to handle only one brand and an additional can alter the production of their Comoany brand and the resultant may not be suitable for the company. Companies have closed down after draining all their finances trying to launch new products in the market.
The new product then faces difficulties in venturing into the market; production of the core product becomes impossible hence Quala Company to closure of companies. Competitors should not be assumed when Mzn such decisions.
One need Brewiing know how strong is their competitors. If they have acquired the entire territory with quality brands, then one has to know how to lay down strategies for venturing into the market.
It Mwn wrong for a company to launch a new product without finding out what their competitors have in the market. This is because consumers will go for the best quality in the market. Therefore, competitor power must be put into consideration before making any decision to ensure that the market is conducive for the new product. I would recommend that the company Mountain Man Brewing Company Case Analysis the new brand. Since consumer preferences are changing and Light beer is gaining popularity, it can be a reasonable decision for Mountain man Beer Company.
The Lager brand has many consumers and due to its quality people have stuck in it for long. This means that the company is respected and valued by these consumers, and any brand by the company can easily be accepted.
So the criteria on the acceptability of the product in the market support my recommendation. If consumers have faith in the company, they will shift their preference from one product to the other product of the same company.
This means that the Mountain Man Light will receive Cawe acceptance from consumers initially using Mountain Man Lager. The Ajalysis of abandoning the project was rejected. This is because the company Compxny all it needs to launch the new brand successfully. Therefore, chances are high that consumers reacting to changes in preference will shift from Mountain Man Lager to the Light. Awareness is inevitable in this case because consumers need to be notified that there is another brand from the company.
Since the consumption of lager is reducing as a result of changes in customer preferences, the company has to introduce the Light brand. This is because light is gaining popularity as Lager loses out. The decision is supposed to help the organization retain its profitability as changes in consumer preference are causing a reduction in sales. This is because consumption of Lager is reducing in the economy. Therefore, the company should introduce the Light brand since it is the one consumer prefers.
The Mountain Man Brewing Company Case Analysis should launch the new product and make sure it is distributed to the market. Then the company should come up with marketing strategies to ensure that awareness of the new brand is created in the market.
Not sure if you can write a paper on Mountain Man Brewing Company by yourself? The company should make sure that the new brand does not interfere with the quality of their core product. Then they should struggle to keep consumers satisfied as Louisville Gas And Electric Company promise them. When all these things are achieved, the company can be assured of their market share.
Major risks that could hinder the plan include inadequate financing. The company needs to budget for the new brand because it can drain money set for maintaining the core brand.
As a result, the company may end up in financial crisis hence failing to achieve its goals of producing quality beer for its Mountain Man Brewing Company Case Analysis. Therefore, the company should plan properly for the new brand expenses. This will result to a situation whereby each brand has its account to ensure that the core brand is not affected in any manner by the new brand.
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Reference Galloway, H. Work Cited Galloway, Hazel. Bibliography Galloway, Hazel. References Galloway, Hazel. References Galloway, H. IvyPanda2 July.
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Aug 31, 2016 · Mountain Man Brewing Company Founded by Guntar Prangel in 1925. Located in New River Coal Region in WestVirginia. Launched MOUNTAIN MAN LAGER by reformulating an old family brew recipe. By 2005,mountain man beer company was generating $50 million in revenue and selling over 520,000 barrels. Known asWestVirginia’s beer. Popular among blue ...…
Aug 11, 2017 · Mountain Man Brewing Company is a family owned brewery located in West Virginia that has been strong presence as lager brand in this region. Ever since, it has marketed towards the blue collar, middle to lower income population in the region with its bitter, higher alcohol content lager.…
Aug 31, 2016 · Mountain Man Brewing Company - Harvard Business School Case Study 1. Bringing the brand to light 2. What was the Mountain Man Brewing Company? Who were the key characters? 3. Key Players: • CHRIS PRANGEL - Recent MBA graduate soon to inherit MMBC. • OSCAR PRANGEL - owner and president of MMBC 4.…
Get Your Custom Essay on Mountain Man Brewing Company Case Study Just from $13,9/Page Get custom paper By the 1960s, the lager had established itself as a legacy beer with a rich history, and the company continues to maintain its independent, family-owned status which appeals to its core drinkers.…
STEP 6: Porter’s Five Forces/ Strategic Analysis Of The Mountain Man Brewing Company Case Study: To analyze the structure of a company and its corporate strategy, Porter’s five forces model is used. In this model, five forces have been identified which play an ……
Jun 02, 2011 · Mountain Man Brewing Company Case Analysis Mountain Man Brewing Company does not want to go another year with revenue lost from Mountain Man Lager. By adding a light beer to the product line it could gain loyalty from a younger crowd and attract more then just the workingman.…