Sun-Maid Growers of California is a privately owned American cooperative of raisin growers headquartered in Kingsburg, California. Sun-Maid is the largest raisin and dried fruit Rx Life Insurance Company in the Raisin Company. Sun-Maid also sources dried fruit beyond Rk Motor Company geographical area. InSun-Maid celebrated its th anniversary as a grower cooperative.
Sun-Maid raisins are grown in the Central Valley of Californiamidway between Los Angeles and San Franciscoa region known for its unique Mediterranean climate perfect for growing grapes and drying them to make raisins. The grapes are picked at harvest time, usually late August to early September, and dried naturally in the sun, either by hand-picking them and laying them on paper trays or allowing them to dry-on-the-vine DOV for mechanical harvesting. Nearly half of all Sun-Maid raisins are packed for consumer sales, whether in a box, a bag or a canister in varying sizes.
The other half are sold as an ingredient to bakeries, cereal companies, as raisin paste and raisin concentrate. In addition to raisins, Sun-Maid packs a full line of dried fruit, such as figs, dates, cranberries, apples, prunes, apricots and tropical fruits. Sun-Maid also packs yogurt-covered raisins, such as those dipped in dark chocolate, vanilla, orange cream, strawberry-Greek and cherry-chocolate flavored yogurt. The company maintains extensive brand licensing and food service operations.
The Promotion in Motion Companies, Inc. InFrancis T. Eisen planted an experimental vineyard of Muscat grapes on 25 acres along Fancher Creek, just east of Fresno. Bypackaged raisins were being shipped out of the state, and byCalifornia was producing million pounds of raisins a year. Packing houses quickly became a vital link between the grower and the consumer, and dozens sprouted up across the San Joaquin Valley.
Employing hundreds of immigrant people, these facilities received the sun-dried raisins from growers, which they stored, processed, packaged, and shipped throughout the United States and to countries around the world. When the transcontinental railroad was completed infarmers and immigrants from the East settled the area for the first time, and growers were able to quickly transport products from the West to new markets. Depots in surrounding communities soon followed.
As the railroads expanded, so too did the area surrounding Fresno Station, attracting farmers to grow agricultural products to satisfy the increasing demand from faraway markets. Many of the families suffered due to harmful chemicals that they were faced with while working on the farms.
Once raisins were established as a marketable crop which grew and dried well under the Californian sun, raisin grape-growing areas expanded rapidly in the late 19th century. The earliest successful efforts to form a cooperative business by raisin growers began in With community support, the California Associated Raisin Company was established in Inthe brand name Sun-Maid, coined by advertising executive E.
Berg, was launched; and in the company opened a new facility near downtown Fresno, California. Infurther modernization and growth led to the construction of, and move to, a new facility in neighboring Kingsburg. To this day, the Kingsburg plant serves as the international headquarters of Sun-Maid Growers of California. The Sun-Maid girls promoted the raisin industry by handing out raisin samples to visitors of the Expo while wearing white blouses with blue piping and blue sunbonnets.
While working at the Expo in San Francisco, Collett posed at the Post Street studio of artist Fanny Scafford Xplosive Dance Company the morning, and then spent the rest of the day working the Expo, where the Sun-Maid girls were by then all wearing red bonnets.
The artist experimented with a variety of positions and props, finally settling on the iconic pose with an overflowing tray of grapes and a glowing sunburst in the background. In Maycompany executives agreed Collett would become the personification of the company. Her image with sunbonnet and tray of grapes was updated in and again inusing drawings made a decade earlier of company employee Delia von Meyer Pacheco.
The current version was created in by John Lichtenwalner, a freelance commercial artist in San Francisco. Lichtenwalner, a graduate of Art Center in Los Angeles, used the previous versions of the Sun-Maid Girl to create a cleaner version of the character. The portrait was centered over a figurative sunburst.
The artwork, sold as piecework to the Sun-Maid Raisin Co. Inthe Sun-Maid Girl was animated for television commercials in which she walked and talked for Elite Oil Company first time.
The commercials were designed and produced by Synthespian Studios. The original image of the Sun-Maid Girl is modified for the first time, giving her a bigger smile, brighter colors, and Raisin Company stylized sun. This contemporary look was in style with the s.
The trademark is updated for the second time. This Sun-Maid Girl continues on packaging into the 21st century. From Wikipedia, the free encyclopedia. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Kingsburg, California. United States. Categories : Agricultural marketing cooperatives Agriculture in California Companies based in Fresno County, California Food and drink companies established in Raisins establishments in California Agricultural cooperatives in the United States.
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With community support, the California Associated Raisin Company was established in 1912. In 1915, the brand name Sun-Maid, coined by advertising executive E.A. Berg, was launched; and in 1918 the company opened a new facility near downtown Fresno, California.Headquarters: Kingsburg, California, United States…
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