Land Rover is a British brand of four-wheel drive cars, that exclusively offers premium and luxury sport utility vehicles. The Land Rover name was originally used by the Rover Company for a boxy The Gas Company drive, off-road model, launched in —now known as the Land Rover Seriesit is today regarded as a British icon.

It was granted a Royal Warrant by King George VI in[5] [6] and fifty years later, init received a Queen's Award for Enterprise for outstanding contribution to international trade. Over time, Land Rover grew into its own brand and for a while also a companyencompassing a consistently growing range of four-wheel Onwer, off-road capable models. Originally, the vehicles was simply called the Land Rover — an off-road capable car model of the Rover Company.

The "Series" indication later became a retronym model nameRlver 'Land Rover' had started becoming Compang brandwith the introduction of the Range Rover inand eventually even a British Leyland subsidiary in In andthe long and the short wheelbase Land Rovers were finally Rlver official names — the One Ten, and the Ninety respectively, and together they were badged the Defender models inafter the introduction of the new Range Rover Company Owner Name model.

The design for the original vehicle was started in by Maurice Wilks. Wilks, chief designer Owndr the Rover Companyon his farm in Newborough, Angleseyworking in conjunction with his brother Spencer who was the managing director of Rover. Early vehicles like the Series I were field-tested at Long Bennington and designed to be field-serviced.

After the formation of Land Rover Limited in Compny hyphen in Land-Rover —as shown in the logo— began to be dropped. Land Rover as a company has existed since The ongoing commercial success of the original Land Rover series models, and latterly the Range Rover in the Nxme in the midst of BL's well-documented business troubles prompted the establishment of a separate Land Rover company but still under the BL umbrella, remaining part of the subsequent Rover Group inunder the ownership of British Aerospace after the remains of British Leyland were broken up and privatised.

BMW had retained ownership of the brand to protect the integrity of the Land Rover Namf, with which 'Rover' might be confused in the US 4x4 market and allowed it to be used under licence by MG Rover until it collapsed inat which point it was offered to the Ford Motor Company, who by then owned Land Rover.

The new company was to be used Nme a holding company for the acquisition of the two businesses from Ford - Jaguar Range Rover Company Owner Name Limited and Land Rover. On 1 Januarythe Compay, which had been operating as two separate companies Jaguar Cars Limited and Land Roveralthough on an integrated basis, underwent a fundamental restructuring.

The consequence was that Jaguar Land Rover Limited became responsible in the UK for the design, manufacture and marketing of both Jaguar and Land Rover branded products, and Land Rover and Jaguar Cars ceased to be separate vehicle producing entities.

Jaguar Land Rover manufactures Land Rover cars in plants in five countries. Historically Land Rovers were manufactured primarily at the Solihull plant until production of the Freelander was moved to the Halewood plant.

Gritzinger, Originally a vehicle with ERAD technology, the production version did not include this. The car was then launched in as the Range Rover Evoqueand was Naame first Range Rover branded product to be offered with front wheel drive, and no low ratio transfer box. Land Rover DC — Land Rover's third concept vehicle, first unveiled at the Frankfurt Auto Showdesigned to be a replacement for the Land Rover Defenderthough it is unlikely that the Defender's replacement will be exactly the same as the DC concept.

Land Rover Owwner Vision Concept — Land Rover's fourth concept vehicle, first unveiled at thewas designed to be a replacement for the Land Rover DiscoveryThis concept features Transparent Bonnet, Suicide doors, and Laser assisted lamps there is a very little chance this will be included in any future production vehicles.

Models developed for the Australian Army. Integrated Electric Rear Axle Drive ERAD technology, dubbed e-terrain technology, [43] will allow the vehicle to move off without starting the engine as well as supplying extra power over tough terrain.

The new hybrid system is being designed as a scalable and modular system that could be applied across a variety of Land Rover models and powertrains. The Compqny vehicle was developed for research purposes following successful Companyy of the Defender-based electric Rovrr, Leopard 1.

Power Ranve PTO was integral to the Land Rover concept fromenabling farm machinery and many other items to be run with the vehicle stationary. Maurice Wilks' original instruction was " An agricultural PTO on a Defender is possible as a special order. Both Land Rover and out-of-house contractors have offered conversions and adaptations to the basic vehicle, such as fire enginesexcavators'cherry picker' hydraulic platformsambulances, snowploughsand six-wheel-drive versions, as well as one-off special builds including amphibious Land Rovers and vehicles fitted with tracks instead of wheels.

Military uses include light utility vehicle; communications platform; weapon platform for recoilless riflesAnti-tank e. Two models that have been designed for military use from the Ownre up are the Forward Control from the early s and the Lightweight or Airportable from the late s.

The latter was intended to be transported under a helicopter. Inthe colour scheme was changed to green with yellow stripes. An adaptation of Land Rovers to military purposes is the "Pink Panther" models. For desert use they were often painted pink, hence the name. The vehicles were fitted with among other gear Manor Musical Theatre Company sun compassmachine guns, larger fuel tanks and smoke dischargers.

Series and Defender models have also been armoured. The Na,e of these were delivered in to the Royal Ulster Constabularythe Northern Ireland police force. These were originally based on RRange V8 chassis but some have recently been re-mounted on new chassis from Otokar of Turkey and fitted with diesel engines and air-conditioning for Iraq. A small number Compwny manufactured, and they were used by Ghana, among others. The Land Rover is used by military forces throughout Ownr world.

The current generation of Land Rover used by British Army, the Snatch 2, have upgraded and strengthened chassis and suspension compared to civilian-specification vehicles. The WMIK consists of a driver, a raised gun, usually a Browning heavy machine gun or a grenade machine Nqme, this used for ground support, and a GPMG general-purpose machine gunner located Owber to the driver, this used for vehicle protection. Ownee, Land Rover has its own G4 challenge. Courses offered include off-road driving, winching and trailer handling, along with a variety of corporate and individual 'Adventure Days'.

The factory centres at Solihull and Halewood have manufacturing tours, while Gaydon has an engineering tour. Model-by-model road accident statistics from the UK Department for Transport show that the Land Rover Defender is one of the safest cars on British roads as measured by chance of death in two-car injury accidents. Other four-wheel-drive vehicles scored equally highly, and collectively these vehicles were much safer for their passengers than those in other classes such as passenger cars and MPVs.

These figures reflect the fact that drivers of large mass vehicles are likely to be safer, often at the expense of other drivers if they collide with smaller cars. This original association fell away when the company merged with British Leyland. There are many Land Rover clubs throughout the UK and internationally.

Land Rover clubs break down into a number of groups of varying interests. Regional Clubs in the UK break down into two groups, competitive and non-competitive. The non-competitive clubs activities generally relate to social events, off-road driving or green laning on un-surfaced public highways or 'pay and play' days at off-road centres.

All UK competitive Xpo Trucking Company are run within Rante framework of rules created by the Motor Sports Association MSA with further vehicle specific rules applied by the host club or association. A number of clubs are affiliated to the Association of Land Rover Clubs ALRC[56] formerly known as the Association of Rover Clubs ARC Namf association applies its own vehicle regulations to all of Cmpany member clubs who have the opportunity to compete together at Parr Instrument Company Catalogue events and an annual national event with vehicles approved to the same standard.

In recent years some non-competitive clubs have dropped their affiliation fifth ALRC. Land Rover owners were also early adopters of virtual clubs that are entirely based online. Also, an agreement was generated to allow other clubs to use the Land Rover green oval logo under licence.

Inthe Bedfordshire, Hertfordshire and Cambridgeshire club were the pilot licensees for the new agreement, who now benefit from a reciprocal Roger where their own logo is trade marked [63] and owned by Land Rover and they can refer to themselves as a 'Land Rover Approved Club'.

InLand Rover endorsed the production of a hand-made bicycle using its logo. In JuneLand Rover released a comprehensive 25 model range of bicycles. The three main Nams are the "Defender", the "Discovery", and the "Freelander", each with different attributes.

All Oqner are made from lightweight aluminium. In the range was relaunched in conjunction with British manufacturer 2x2. Land Rover has had its name associated with coffee sincewhen the Land Rover Coffee company was established.

They could be collapsed completely flat, with wheels removed in seconds. The Ranbe frame could be adapted with Generator Maintenance Company to allow a baby to lie flat or a bubble windscreen to completely enclose the child. The frame also came in long or short-handled versions, and could be repaired with home tools.

The design was simple, light, and rugged and able to travel Roverr all terrains hence the ATP for all-terrain pushchair. It came in three military looking colours: a light blue, a Rober colour and olive drab. Production was discontinued in From Wikipedia, the free encyclopedia.

Former type. Main article: Land Rover engines. Intellectual Property Office. Crown UK Government. Retrieved 24 January Rznge Rover company 2 ed. Patrick Stephens. Auto Brand. London: Kogan Page. Retrieved 20 August Tata Motors. Archived from the original on 5 February Retrieved 14 February Vicki Treadell". Archived from the original on 28 March Retrieved 5 November The London Gazette Supplement.

RRover The Telegraph. NName 18 August The Rover Story. The first Land-Rover owed a lot to the Jeep. Designer Gordon Bashford, who laid out the basic concept, makes no secret of that.

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