Land Rover thinks its Special Vehicle Operations will crush third party tuning companies. Independent tuning specialists such as OverfinchKahn Design, and Arden have been cashing in on the popularity of Land Rovers and modifying them with aftermarket parts and performance upgrades to make a profit.

Turns out Land Rover isn't very happy about this. In an interview with AutocarLand Rover's design director Range Rover Tuning Company McGovern is determined to put these tuning companies out of business by offering high quality variants of some of its models as part of its in-house Special Vehicle Operations.

However, McGovern believes Range Rover Tuning Company quality of Land Rover's Special Vehicle Operations will deter customers looking to personalize their Land Rover turning to third-party tuning companies. The opportunities we're creating there, and the quality of our work, are much better," he added.

It's a bold statement, but we can't see this strategy working, somehow. As much as Land Rover tries Easy Reach Company deny it, some buyers see Range Rovers as a fashion statement - they want their ride to look outlandish and attract as much attention as possible.

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