The gaming peripheral market is fiercely competitive, with even the biggest brands struggling to make a name for themselves. Core PC gamers, in particular, are serious about their peripherals, making the market extremely lucrative for companies that successfully cater to this segment. The company is also hoping to expand its reach to new markets in the process.

In this article, we use our Gaming Peripheral Brand Tracker to explain what Turtle Beach stands to gain from the acquisition—in terms of userbase, reach, and the impact it will have on its purchase funnel.

Greater Boston Running Company Hingham research is based across the Voyager Company. K, Sweden, and Poland. While Turtle Beach has a strong position among console gamers in the U.

Looking at the U. However, Turtle Beach still has plenty of reach within Europe. Ownership in Europe paints a completely different picture. On the whole, active PC gamers are monogamous when it comes to brand loyalty. Turtle Beach is a console-first peripheral company, and has been for quite some time. The battle royale phenomenon, which was also sparked on PC, has also led many core PC gamers to seek peripherals that can bolster Roccat Company game performance.

Looking at core PC gamers in the U. This is a great opportunity for Turtle Beach. Looking to understand and track the peripheral usage, buying intention, brand evaluation, budget, demographics, esports behavior, and loyalty of gamers? Sign up for free. Related Content Games Mobile Apps.

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Jun 03, 2019 · San Diego, CA and Hamburg, Germany – June 3, 2019 – Turtle Beach (Nasdaq: HEAR), the global leader in gaming headsets and audio accessories, today announced the Company has completed its acquisition of ROCCAT, a leading German PC peripherals business with a history of producing award-winning gaming keyboards, mice and other PC accessories.…