Ever since when oCmpany company was founded, Roland's mission has been to create sounds that people would like to hear. During those early days, we determined that the silicon chip would be the key element in developing new musical instruments producing superb sounds and conveying every nuance of the player's musical expression.

Our prominent market position today owes much to the extensive use of leading-edge technologies over the years. Pushing forward with our business to mark our 30th anniversary, we are now expanding our original mission by going into multimedia, adding another dimension to our founding brief of 'Creating music that touches hearts.

This is how we, Companny the cooperation of the Roland worldwide family, can best spread the joy of musical creation in the world and achieve corporate excellence. Roland Corporation is one of the world's leading designers and manufacturers of electric musical instruments, focused on keyboards and synthesizers, sound modules, effects processors, electronic drums, recording equipment, and amplifiers.

Through its Edirol subsidiary, Roland also produces and markets equipment for desktop music applications. The company's BOSS subsidiary produces guitar effects and rhythm machines, while its Rodgers subsidiary Copany organs Compwny the home and professional market. Worldwide, Roland operates a network of joint-venture and subsidiary sales offices, including subsidiaries in the United States, the United Kingdom, Germany, Italy, France, and Canada.

The company also operates a small number of Roland Music Schools in Japan. Yet Roland's greatest capital was to prove Kakehashi himself. Kakehashi's involvement in the music industry had begun in the s, when he began building guitar amplifiers. Kakehashi finished his first amplifier indesigned for the Hawaiian guitar sound popular in the late s and early s in Japan. Kakehashi formed his first company soon after, incorporated as Ace Electronics.

Rolahd Kakehashi's first successful product turned out to be a rhythm machine, introduced in Dubbed the FR-1 Rhythm Ace, this Cimpany machine was one of the first to feature preset rhythms programmed to provide musicians with the popular beats of the day.

The Rhythm Ace was not only successful in Japan, but Conpany saw a degree of international success as the decade progressed. Ace Tone continued to improve on the Rhythm Ace design, while introducing other new products, such as organs incorporating the company's rhythm machine technology. In the late s, famed organ maker Hammond approached Kakehashi with an offer to merge the two companies and place Kakehashi at the head of a new Hammond Japan unit.

In the early s, disagreements between Kakehashi and Roland Company, and the financial takeover of Ace Tone, led Kakehashi, then 42 years old, to leave Hammond Compayn set up his own company. Because Ace Tone had been hampered internationally by pronunciation problems including its confusion with the compound acetoneKakehashi determined to find a name that would be pronounced the same everywhere in the world. He settled on Roland--despite the fact that the name was less easily pronounced in Japanese.

Roland Corporation was officially Reliance Standard Life Insurance Company Forms on April 18, Working out of a house in Osaka, Japan, Kakehashi was joined by six former Ace Electronics employees. Kakehashi set about designing the company's first product, which was to be a drum machine based Gigi Jordan Pharmaceutical Company the Rhythm Ace design.

Roko Construction Company Limited Kampala Uganda no resources to begin production, Kakehashi took his design--a simple drawing--on the road.

By the end of the trip, Kakehashi had lined up Rolland for some rhythm machines, dubbed the TR Kakehashi called in to tell his employees to find a factory and start production. The company opened its own factory the following year, in Hamamatsu, which was later to become Roland's 13th Company Grey Slayers headquarters.

The company also opened two sales offices, in Tokyo and Osaka. Its product list was also beginning to grow. While the company later established itself as a top keyboard maker, it initially decided to avoid head-to-head competition in the overcrowded market for electric keyboards, still largely dominated by organ designs at the time.

While the Space Echo was inspiring musicians, Roland itself was inspired by the new musical currents of the s. The use of synthesizers in popular music had begun to take off in the early part of Compajy decade, and Kakehashi quickly sought to add the Roland name to the ranks of the world's synthesizer makers. Rather than build the huge expensive modular synthesizers favored by such names as Moog, Roland Company, and EML, Roland began designing its own synthesizer, but on a smaller scale.

Inthe company debuted its SH, the first synthesizer produced in Japan. The company also continued to improve its rhythm machine designs, producing the Rkland programmable rhythm machines, including the CR, the first musical instrument to include a microprocessor in its design. Other successes for the company included its EP electric piano, Rolaand first to provide a touch-sensitive keyboard, and the company's JC series of guitar amplifiers, which debuted in At that time, the company, which had already established joint-venture subsidiaries in the United States and Australia, launched a new brand, called BOSS, for its growing range of guitar effects designs.

Supporting the company's growth was the opening of a new factory in Takaoka, Hamamatsu, in The rise of Disco and New Wave in the late s and late s, respectively, brought a steadily increasing demand for synthesizers, rhythm machines and effects, and helped propel Roland to the leading ranks of musical instruments manufacturers.

The start of the s saw the release of a new series of Roland products which were to prove pivotal to the creation of a new form of popular music in that decade. The release of the TR drum machine in went largely unnoticed at the time. With its analog oscillators, the TR seemed quickly out of date as a new generation of drum Companyy, using samples of real drums, began to take over the market. The TR remained in production for just a few months. The following year, it was followed by another device, the TB Bassline, a bass synthesizer with built-in sequencer designed to operate in tandem with the TR Drumatix.

Yet these devices failed to spark popular imagination as well. The company saw greater success with its synthesizers, which included 's introduction of the Jupiter series, providing some of the earliest of the polyphonic synthesizers.

The Jupiter series gave Roland a new hit inwhen it launched the Jupiter The Jupiters were quickly joined by the Juno series, the first Roland units to feature DCOs digital controlled oscillatorsreplacing the VCOs velocity controlled oscillators that had been the industry standard. The DCO provided tighter Companny control than the analog oscillators. The success of the Jupiters, Junos, and other instruments enabled Roland Rooand expand in the early s.

The company moved into Dead And Company Facebook international markets, through a series of joint-venture companies set up in the United Kingdom, Canada, Germany, and Denmark in Roland continued to pursue its expansion through joint-ventures in the mids, moving into New Zealand, Italy, and Taiwan. In the s, Roland was one of the leading forces in the creation and adoption of the MIDI standard, which enabled musical instruments to communicate with each other.

The company's first MIDI-based instruments were released inand by the mids all of the company's products were capable of sending and receiving MIDI data. By then, new musical currents were beginning to appear Comany the United States and the United Kingdom.

The creation of these new forms of music--called rap, hiphop, and, later, techno--was made possible in large part by such units as the TR and TB, which at the time could be bought for next to nothing. Roland itself had meanwhile moved entirely into the digital era, adding such innovations as its RD digital piano, inand the D digital synthesizer in InRoland expanded again. In that year, the company bought up S. A, based Rolsnd Italy, which had been producing synthesizers and organs.

The company took over S. Roland Europe went public on the Milan stock exchange in On the Japanese market, the company introduced the Musi-kun Desktop music systems, one of the earliest computer-based music production systems. Also inRoland set up a new subsidiary operation for production of organs, largely for the home market.

The Rodgers Instrument Corporation, Yellow Cab Company Lowell Ma in the United States, began supplying organs to the Japanese market in as well. Roland went public inlisting on the Osaka stock exchange's second section. The following year the company's line of HP digital pianos debuted, boosting the company to the top ranks of the home digital piano market; meanwhile Roland saw continued success of its D series of digital synthesizers, which topped the ,unit mark in At that time, the company created a new U.

The growing use of computers and computer production for music production and music making took Roland into new directions as well. Inthe company set up a Co,pany subsidiary, Edirol, in order to develop products for the computer music market, including sound cards and modules, MIDI interfaces, and software. Two years later, Roland debuted its VS Digital Studio Workstation, which provided a professional-quality hard-disk recording and production system.

The company, which had largely shifted rhythm machine development to its BOSS subsidiary, instead began to perfect a new generation of digital drums, starting in and culminating in the launch of the V-drums, one of the first to become acceptable for use by professional drummers.

Throughout the s, Roland had also produced a highly successful range of MIDI-based sound modules, which provided high-quality instrument sounds, beginning with the launch of the SC Sound Canvas in Meanwhile, Roland continued to develop its own technologies for the creation and reproduction of sound, including Structured Adaptive Synthesis SA and Composite Object Sound Modeling COSMwhich enabled Roland's instruments to achieve truer approximations of real instrument sounds, while also opening up new perspectives for the creation of new sounds.

Helping to ensure the company's growth was a conversion of its stock listing to the Tokyo and Osaka stock exchanges' first sections, in InIkutara Kakehashi's contribution to the Valley Running Company Forty Fort industry was recognized when he was added to the Hollywood Rock Walk's Hall of Fame.

Principal Subsidiaries: Roland Corporation U. Brazil ; Roland Corporation Australia Pty. New Zealand ; Roland U. Belgium ; Intermusica Ltd. Spain ; Roland Portugal S. A ; Roland Europe S. Toggle navigation. User Contributions: 1. I have a Gr55, modified that has the Possibility to make a5 ghz chip run 30 ghz speed!

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