The Rover Company Limited was a British car manufacturing X Company On Ovation that operated from its base in Solihull in Warwickshire.
Rover was Rover Company to Leyland Motors inwho had already acquired Standard-Triumph seven years earlier. Initially, Rover maintained a level of autonomy within the Leyland conglomerate, but byLeyland - by Pricing A Company British Leyland BL - had run into severe financial difficulties and had been nationalized by the British Government.
Currently, the Rover marque is the dormant property of the Rover Company's de facto successor - Jaguar Land Rover owned by Tata Motorswhich still operates out of Rover's Solihull plant.
After developing a template for the modern bicycle with its Rover Safety Bicycle ofthe company moved into the automotive industry. It started building motorcycles then cars using their Viking Longship badge from Land Rover vehicles were developed in and added to the Rover range.
Starley had previously worked with his uncle, James Starley father of the cycle tradewho began by manufacturing sewing machines and switched to bicycles in In the early s, the cycles available were the relatively dangerous penny-farthings and high-wheel tricycles. Cycling Magazine said the Rover had "set the pattern to the world"; the phrase was used in their advertising for many years. Starley's Rover is usually described Hartzell Fan Company historians as the first recognisably modern bicycle.
Mandeville Power Companythe company became J. In John Starley imported some of the early Peugeot motorcycles from France in for experimental development. His first project was to fit an engine to one of his Rover bicycles. Starley died early in October aged 46 and the business was taken over by entrepreneur H. The company developed and Rover Company the Rover Imperial motorcycle in November This was a 3.
With a strong frame with double front down tubes and a good quality finish, over a thousand Rover motorcycles were sold in The following year, however, Rover stopped motorcycle production to concentrate on their 'safety bicycle' but in designer John Greenwood was commissioned to develop a new 3. It had a Brown and Barlow carburettor and Druid spring forks. This new model was launched at the Olympia show and over were sold.
In a 'TT' model was launched with a shorter wheelbase and sports handlebars. The 'works Alaskan Bowl Company of Dudley Noble and Chris Newsome had some success and won the works team award.
This had lights front and rear as well as a new design of internal expanding brakes. Poor sales of their motorcycles caused Rover to end motorcycle production and concentrate solely on the production of motor cars. InStarley made an electric carbut it never was put into production. Three years after Starley's Santa Cruz Mortgage Company inand H. Lawson's subsequent takeover, the Rover company began producing automobiles with the two-seater Rover Eight to the designs of Edmund Lewis, who came from Lawson's Daimler.
Lewis left the company to join Deasy in late He was eventually replaced by Owen Clegg, who joined from Wolseley in and set about reforming the product range. Short-lived experiments with sleeve valve engines were abandoned, and the 12hp model was introduced in This car was so successful that all other cars were dropped, and for a while, Rover pursued a "one model" policy. Clegg left in to join the French subsidiary of Darracq and Company London.
During the First World Warthey made motorcycles, lorries to Maudslay designs, and, not having a suitable one of their own, ambulances to a Sunbeam design. The business was not very successful during the s and did not pay a dividend from until the mids. In December the chairman of Rover advised shareholders that the accumulation of the substantial losses of the — years together with the costs of that year's reorganisation must be recognised by a reduction of 60 Gassen Management Company Mn cent in the value of capital of the company.
During Frank Searle was appointed managing director to supervise recovery. On his recommendation Spencer Wilks was brought in from Hillman as general manager and appointed to the board in This was the Rover Scarab with a rear-mounted V-twin-cylinder air-cooled engine announced ina van version was shown at Olympia, but it did not go into production.
This was the same body as used on the Hillman Minx. Weymann bodies remained in the factory catalogue until Frank Searle and Spencer Wilks set about reorganising the company and moving it upmarket to cater for people who wanted something "superior" to Fords and Austins. In Spencer Wilks was joined by his brother, Maurice, who had also been at Hillman as chief engineer. Spencer Wilks was to stay with the company untiland his brother until Frank Searle left the board Steamboat Lodging Company the end of the calendar yearhis work done.
Building on successes such as beating the Blue Train for the first time in in the Blue Train Racesthe Wilks Brothers established Rover as a company with several European royal, aristocratic, and governmental warrantsand upper-middle-class and star clients.
In the late s, in anticipation of the potential hostilities that would become the Second World Discover Company Namethe British government started a rearmament programme, and as part of this, " shadow factories " were built. These were paid for by the government but staffed and run by private companies. Two were run by Rover: one, at Acocks GreenBirmingham, started operation inand a second, larger one, at Solihullstarted in Both Virginia Hair Company employed making aero engines and airframes.
The original main works at Helen Street, Coventry, was severely damaged by bombing in and and never regained full production. Testing commenced towards the end of October A need for greater expertise within the project,  along with difficult relations between Rover management and Frank Whittle  not least because Rover under AM approval had secretly designed a different engine layout, known within Rover as the B.
In exchange for the jet engine project and its facilities, Rover was given the contract and production equipment to make Meteor tank engines,  which continued until Acocks Green carried on for a while, making Meteor engines for tanks such as the Centurion and Conquerorand Solihull became the new centre for vehicles, with production resuming in This was the year Rover produced the Rover 12 Sports Tourer.
Solihull would become the home of the Land Rover. Despite the difficulties experienced with the jet engine project, Rover was interested in the development of the gas turbine engine to power vehicles. Although fuel consumption was later reduced by using a heat exchangerit was never as low as that of contemporary piston engines. In MarchRover showed the JET1 prototype, the first car powered with a gas turbine engine, to the public.
Rover also ran several experimental diesel engine projects in relation to the Land Rover. Experimental projects were undertaken to improve the engine's power delivery, running qualities, and fuel tolerances. British Army requirements led to the development of a multifuel version of the 2. However, the engine's power output when 3v Chemical Company on low-grade fuel was too low for the Army's uses.
Rover developed a highly advanced for the time turbodiesel version of its engine in the mids to power its experimental 'inch' heavy duty Land Rover designs. This 2. This was one of the first times these features had been incorporated on such a small-capacity diesel unit, but they were not adopted. Rover gas turbines also powered the first Advanced Passenger Train.
The s and '60s were fruitful years for the company. The Land Rover became a runaway success despite Rover's reputation for making upmarket saloons, the utilitarian Land Rover was actually the company's biggest seller throughout the s, '60s, and '70sas well as the P5 and P6 saloons equipped with a 3.
As the '60s drew to a close Rover was working on a number of innovative projects. Having purchased the Alvis company in Rover was working on a V8-powered supercar to sell under the Alvis name. The prototype, called the P6BS, was completed and the finalised styling and engineering proposal, the P9, was drawn up. Rover was also working on the P8 project which aimed to replace the existing P5 large saloon with a modern design similar in concept to a scaled-up P6.
When Leyland Motors joined with British Motor Holdings and Rover and Jaguar became corporate partners these projects were cancelled to prevent internal competition with Jaguar products.
Rover continued to develop its 'inch Station Wagon', which became the ground-breaking Range Roverlaunched in This also used the ex-Buick V8 engine as well as the P6's innovative safety-frame body structure design and features such as permanent four-wheel drive and all-round disc brakes.
From Wikipedia, the free encyclopedia. The Rover Company Limited Former type. Main article: Rover motorcycles. Main article: British Leyland. Road test no. F, August The TimesThursday, Oct 23, ; pg. The Independent. Retrieved 6 February Quentin Daniel ed. The Complete Encyclopedia of Classic Motorcycles. Rebo International. Retrieved 3 February Rover's 60p. Capital Loss. The TimesMonday, 3 December ; pg. Chancery Division.
British Motor Museum. Archived from Insurance Company Mission Statements Examples original on 27 September Retrieved 30 March Light Auto.
The Rover company 2 ed.
The Rover Company Limited was a British car manufacturing company that operated from its base in Solihull in Warwickshire. Its lasting reputation for quality and performance was such that its first postwar model reviewed by Road & Track in 1952 was pronounced finer than any but a Rolls-Royce.Founder: John Kemp Starley &, William Sutton…
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The Rover Company is a former British car manufacturing company founded as Starley & Sutton Co. of Coventry in 1878. After developing the template for the modern bicycle with its Rover Safety Bicycle of 1885, the company moved into the automotive industry. It started building motorcycles and Rover cars, using their established marque with the iconic Viking Longship, from 1904 onwards. Land ...…