As part of the deal, Rusty Preisendorfer has claimed worldwide rights in perpetuity to continue making surfboards under the brand he founded 21 years ago. New owner Rusty Australia, meanwhile, has a hefty challenge Kemuri Water Company trying to return the apparel brand to its glory days.

Under the deal, Backshall also becomes president of San Diego-based R Rusty was one of the top three surf wear brands in the late s, along with Quiksilver and Billabong. But as the popularity of surf wear swelled, other companies stole the spotlight. Rusty Supply Company Property. About Us. Brand Publishing. Times News Platforms.

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Welcome to Mercy Supply Co. Featured Product. WOOL LINED VEST. $299.00. This new limited edition release for fall is a Pendleton wool lined version of our classic waxed canvas vest. The work vest features a tilted chest pocket for easy access and deep hand pockets that are sure to keep your belongings from falling out. Each raw copper rivet is ...…