For years I have been mispronouncing their name. As it turns out, I was in for some very pleasant surprises about Ryobi.

First, a bit of history. Originally, Ryobi was a Japanese company started some 40 years ago as a die-casting firm that expanded its line to include tools. TTI is a huge company that employs Ryobi Company History 24, people; the Ryobi division alone has about 9, employees worldwide producing around 70 products, ranging from drill bit sets to table saws.

Though Ryobi tools are manufactured all over the world, including the United States, Asia and Europe, here in North America they are sold exclusively through Home Depot. All that changed about eight years ago when we took a long, hard look at our product line. We decided to concentrate on the largest market segment, sell through the largest retailer Home Depotand aim toward bringing woodworkers tools with professional features at affordable prices.

We try to set the bar high. If a consumer expects a tool to last ten years, we design it to last That means we try to hit a reasonable price with Ryobi Company History products, better features and a better warranty. All of our Ryoi, including batteries, now come with a two-year warranty and a day satisfaction guarantee. Equally important is their devotion to constant improvement.

In terms of product development, it means we get quicker feedback that we can use to target new products and improve current ones. A good example of that is their Ryobi Company History One Plus H Brooks And Company, launched two Hsitory ago. Everything is offered as an individual unit, or in cost-effective combo kits.

Often, the price of a battery Hisstory would dissuade people from buying replacements. At the Quality Casualty Insurance Company time, we separated the battery from the tool. That lets the woodworker buy a whole lot of tools with a relatively low initial investment.

This strategy resulted in a substantial increase in Compajy sales as well as an increase in tools sold without batteries. Currently, their best-selling products are cordless ones: drills, saws and, of course, batteries, Companu are Rtobi both singly Hisrory in two-battery combo kits. Why cordless? That came out when I asked him who he thought should be buying Ryobi tools.

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