Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Other editions. Enlarge cover. Error rating book. Refresh and try again. Open Preview See a Problem? Details if other :. Thanks for telling us about the problem. Return to Book Page. Content is still king and if you re a brand marketer, you need to start thinking like a media company, too. There is a content and media surplus in the marketplace, and there is an Content is still king and if you re a brand marketer, you need to start thinking like a media company, too.

There is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today. Their lives are dynamic and completely unpredictable. They are highly influential and aid their peers down the purchase funnel using organic conversations about the products they care about and the ones they don t. In order to reach these consumers, brands must create recent, relevant, and game changing content to break through the clutter and successfully change their behavior.

Get A Copy. Hardcover Your Brand The Next Media Company, pages. Published October 19th by Que first published September 19th Other Editions 3. Friend Reviews. To see what your friends thought Your Brand The Next Media Company this book, please sign up. Lists with This Book. This book is not yet featured on Listopia. Community Reviews. Showing Average rating 3. Rating details. Sort order. Too many voices are clamoring for a limited online attention span.

I have the pleasure of working with people from Your Brand The Next Media Company sectors: higher education, college athletics, nonprofits, and authors. Finding good resources that hit the mark for everyone is sometimes a challenge. But The Content Code, is a top shelf book.

The dilemma: adults in the western world consume content an average of 10 hours per day. Content demand is flat as volume increases. The bottom line, according to Schaefer: Compxny that Nsxt not discovered has no value. So how do brands build that discoverability Medis create ignition? Without audience development, our content continues to float in space, hopefully getting snagged by an eMdia passerby.

Content ignition depends on a loyal, invested, and cultivated group of advocates. To stand out on the web you need to be an original…and to be original you have only one choice—find the courage to dig down deep and infuse your content with a bit of your personalitya bit of your own creativity.

You have no competitors, there is only one you. The internet is a relationship economy. It is not just theoretical, it is practical.

As I mentioned earlier, it is a road map. And the path is clear, but it will take new thinking and a lot of Your Brand The Next Media Company. Those that commit Nexg do the work will rise. I highly recommend the read—get it now and get going. Feb 27, Jeridel Banks rated it really liked it Shelves: marketingbusinessbranding. This book puts your current or future business in perspective! Apr 28, Sara Crocoll Smith rated Ryan And Company Solicitors it was amazing Shelves: nonfiction-books-on-writing.

This was an excellent book. Highly recommend! Feb 02, John Miller rated it did not like it. This reads like a first draft. Mark Ramsey rated it liked it Feb Thhe, Lisandra Maioli rated it it was amazing Jan 16, Dan Evans rated it it was amazing May 06, Nick rated it did not like it Oct 22, John Spence rated it liked it Jan 10, John rated it really liked it Sep 28, Dylan Zucosky rated it really liked it Jul 17, Peter Fallenius rated it really liked it Aug 11, Alina rated it really liked it Mar 02, Vannezza rated it it was amazing Oct 26, Moises Sheinberg rated it it was ok Jun 06, Dara rated it liked it Sep 10, Lucido rated it really liked it Feb 01, Josh Rhodes rated it liked it Jun 20, Michelle Kostya rated it really liked it Nov 21, Myk Pono rated it liked it Aug 09, Denis Vasilev rated it liked it Feb 11, ML O'Brien rated it it was amazing Jan 28, JP Rastrullo rated it Brad liked it Aug 15, Angela rated it liked it Jan 15, Benni rated it Bramd liked it Jan 22, Chris Garin rated it it was ok Oct 30, Leah Bruce rated it liked it Jan 04, Daniel rated it it was amazing Feb 23, Sara rated it really liked Xuxxu Company Nov 28, Kimberly L.

Gibson rated it liked it May 07, There are no discussion topics on this book yet. About Michael Brito. Michael Brito. Books by Michael Brito. Trivia About Your Brand, the N No trivia or quizzes yet. Quotes from Your Brand, the Mcvities Company I want relevance. We all want relevance. Welcome back. Just a moment while we sign you in to your Goodreads account.